Crosshairs Communication bags PR mandate for iTokri

New Delhi, May 2022: Crosshairs Communication, the Delhi-based Public Relations (PR) and Social Media Agency, bagged the PR mandate for iTokri, Indian Handloom, and Handicraft Products Online, founded in 2012 in Gwalior, India. The agency bagged the account in a multi-agency pitch and will be responsible for mainline and digital public relations along with media duties for the brand.

Nearly a decade old iTokri, the online store for handicrafts, handlooms, fabrics, jewelry, paintings, and other artworks is India?s only crafts and loom retailer with a hundred percent inventory of handmade artisanal products. Ranging from Punjab?s phulkari dupattas and Gujarat?s bandhani sarees to Andhra?s ikkat handloom fabrics, and Odisha?s pattachitra paintings. It sources products, including jewelry, dress materials, and household items from nearly 10,000 artisans across India, making it the largest curated portal for art and handicraft products with over 100,000 listings. The portal adds 500 plus new products daily too.

On winning the mandate, Stuti Jalan, Founder of Crosshairs Communication, said, "The entire strategy will be crafted to connect and engage with a cross-section of audiences leveraging the brand?s legacy. We are honoured to be associated with iTokri, a brand that promotes Indian artisans and women from backward socio-economic sections and keeps India?s traditional handicrafts alive. Looking at our team?s experience and knowledge in this industry and differentiated storytelling approach, I?m confident that we will be strengthening brand?s affinity and helping the company in achieving it?s set ambitions.?


ABOUT CROSSHAIRS COMMUNICATION

CROSSHAIRS COMMUNICATION is one of India's leading Public Relations and Social Media agencies. It builds value for customers through tailored public relations and digital campaigns leading to tangible business results for our clients. The core values that drive its philosophy are Innovation, Strategy and Entrepreneurial Spirit, leading to impactful results and delivering beyond expectations. The company has marketing Ninjas employ the best PR practices and powerful social media campaigns, storytelling, conversation, influencer seeding and recommendation to help brands connect with audiences intellectually and emotionally. A young agency with expertise across diverse industries like Beauty, Retail, Healthcare & Wellness, Hospitality, Fashion & Lifestyle, Luxury, Alcohol & Beverages, Media & Entertainment, Films, Government & Social Projects and E-Commerce. The company is proud to serve a broad range of esteemed companies and brands in each of these sectors.

Company :-Crosshairs Communication

User :- Bidisha Dutta

Email :-Bidisha@crosshairscommunication.com

Mobile:- 9717047437