Krish Partners with commercetools to Leverage Next Gen MACH-based eCommerce Platform

2026-07-13 10:34:48 Technology

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25th Feb 2022, Ahmedabad: Krish TechnoLabs has gladly announced its partnership with commercetools, a leading MACH-based digital commerce platform to enable high-end performance leveraging best-in-breed MACH principles for its esteemed clients.

The times are booming with digitization post the pandemic, and meeting the customers where they are means prioritizing innovation across every touchpoint. As customers are changing habits at lightning frequency, eCommerce businesses need to be flexible and agile enough to innovate constantly to stay ahead of the competition. The need of the hour for eCommerce industry players is digital proficiency and omnichannel business models. Old digital strategies and technologies are slowly becoming obsolete and are no longer viable. As stated by Gartner in 2021, the "anywhere operations model" has become quintessential for eCommerce brands to flourish in the era of digital Darwinism.

This is where MACH architecture steals the show by enabling the digital commerce fraternity to cater to the omnichannel requirements of the customers. Krish has understood that to strive and thrive in this digital transformation era, businesses must move towards an agile, flexible, nimble, future-proof, and customer-centric approach. On the same lines, to enable its clients to break from the shackles of traditional legacy platforms, Krish has partnered with commercetools.

The technological alliance between Krish and commercetools aims to empower digital commerce businesses to create one-of-a-kind, customer-centric and convenience-driven experiences leveraging the next-gen commerce technology. Krish aspires to transform the digital commerce landscape, joining hands with the best-in-breed commerce platform, commercetools, with a path-breaking and experience-first approach tailor-made to suit scalable, personalized, and modern business needs.

Elated with this partnership, Akansha Batra, Business Development Manager, Krish TechnoLabs said, "Experience-driven commerce stands out for all customers. And we, at Krish, understand that for brands to differentiate themselves in the competition, personalized and consistent CX across all touchpoints is imperative. Hence, we are glad to have partnered with commercetools to give our clients a fair chance to leverage a combination of seasoned expertise of digital commerce experts and assertive functionalities of MACH principles."

"We are excited to partner with Krish Technolabs, who bring almost 20 years of ecommerce experience to the table. With commercetools' technology and Krish's expert services in development, consulting, and integration, we will mutually be able to deliver best in class customer experiences to clients in the Middle East," added Dan Gershfield, Partner Manager Northern Europe and MEA, commercetools.

About Krish

Krish Technolabs is a leading global digital commerce enabler and has been helping brands to innovate, evolve, and thrive in their digital commerce for over two decades. It goes for a holistic eCommerce approach from strategic consulting to experience design, development & integrations to providing support to delivering digital growth for our clients. With footsteps in UAE, USA, UK, India & ANZ, it has delivered tailored commerce solutions to more than 3000+ B2B, B2C, D2C, and Marketplace brands & merchants. Krish is committed to providing sustainable solutions and helping clients achieve growth while creating value for their customers while bringing to the table an antidote to boring commerce.

About commercetools

commercetools is a leading global MACH-based digital commerce platform enabling next-generation B2C and B2B eCommerce businesses. commercetools allows brands to break free from the shackles of traditional monolithic architecture and create powerful, highly-customized digital commerce experiences, and build profitable and sustainable brands. Using modern, microservices-based, API-first, Cloud-native SaaS and headless driven building blocks provided by commercetools, brands can deliver the best shopping experiences across every touchpoint.