mFilterIt releases Ad Fraud Myths on “International Fraud Awareness Week”

New Delhi, November 16th, 2021: As India's digital economy grows, so does the digital advertising, which is contributing to an increase in the threat of ad fraud. Every year, from November 14th-21st, the International Fraud Awareness Week is observed around the world to promote anti-fraud awareness and education. Today, mFilterIt, a leading global digital brand safety and prevention platform, unveiled a set of myths surrounding ad fraud and brand safety to raise awareness and accelerate efforts to reduce the impact of fraud.

Commenting on the release of Ad Fraud Myths, Mr. Dhiraj Gupta, Co-Founder & CTO, mFilterIt said ?One of the best tools to fight Ad Fraud is ?Awareness? on this subject. It?s quintessential for the brands and decision-makers to be aware of the gravity of this issue and be responsible for their financial resources. In this digital age, it is a fact that most of the Frauds are committed in the complex digital labyrinth, to mark International Fraud Awareness Week, we are releasing a set of myths that needs to be dismantled to fight this menace so that we can lead towards a safer and secure digital economy.?

In India, the overall share of Digital advertising stands around 30% but it?s expected to grow 25% annually against a global average of 9%. This also means that ad fraud is anticipated to climb from the current average of 25-35 percent to 45-55 percent as firms shift their advertising budgets from traditional to digital. As per the mFilterIt Brand Safety Report 2021, the biggest challenges for Ad Fraud included issues like Awareness (42%), Brand Infringement (23%), Fraud (12%), Investment (12%) and placement (11 %). It is estimated that digital ad fraud will cost advertisers and brands $44 billion in fraudulent activities by 2022.

About mFilterIt

Established in 2015, ?mFilterIt? is a global Fraud Detection & Prevention Company, providing neutral, platform agnostic fraud detection solutions for brand and performance marketing. Besides, it?s also an end-to-end, ?one-stop shop? for bridging the trust deficit that exists among stakeholders in digital advertising. mFilterIt have saved more than $200+ Million for its clients. It has 2.5 billion device coverage and validate 350+ Million transactions daily. On average, mFilterIt has saved 22% per customer. A part of an ISO 9001:2008 certified 6d Technologies, ?mFilterIt? is offering neutral third-party solutions to a number of leading companies including Amazon, Flipkart, Unilever, ITC, HDFC, ICICI, BYJU'S, BIBA, CAREEM, STARZPLAY, Mc Donald's and KFC. mFilterIt currently has operation in India, UAE, USA and Indonesia.

Company :-Kommune Brand Communications

User :- Neha Koli

Email :-Neha@kommune.in

Mobile:- +91 9717621084