India, 14th September 2021: SGAPR, the public relations practice of Strategic Growth Advisors Private Limited, India’s leading investor relations consultancy has won the PR mandate for Equitas Small Finance Bank, a subsidiary of holding company Equitas Holdings Ltd. The PR mandate includes working on the Bank’s research based strategic narrative, focused communication, brand building and corporate engagement.
Established in 2016, after receiving a license from the Reserve Bank of India (RBI) on 30 June of the same year, Equitas Small Finance Bank began banking on 5 September 2016 and did an initial public offering (IPO) in October 2020. Headquartered in Chennai, Equitas Small Finance Bank has swiftly risen to become one of the upcoming microfinance entities in the country. In 2021, the company partnered with India’s leading Fintech firm Niyo in 2021, to launch a mobile banking platform called NiyoX.
Speaking about the mandate, Ms. Purvi Shah, Head- PR Practice, Strategic Growth Advisors said, “At SGA PR, we are ever committed to building brands through the power of our strategic communicative approach, which has helped us to establish a rock-solid client base in just about two years. Our motto of ‘value-driven consultancy’, is something that is firmly integrated into every aspect of our swiftly growing PR division, as we provide the best-customized approach to every client, that has yielded phenomenal results for businesses in a short span of time. We are delighted at having forged yet another association rooted in trust and quality service. Equitas Small Finance Bank’s belief in our tenacity and unique growth-centric approach to Public Relations only reaffirms our faith in our capabilities and dedication to take the SGA legacy forward.”
Vignesh Murali Head Marketing, Branding and Corporate Communications, Equitas Small Finance Bank added, “For a banking institution, it is very important to have a strategically a partner, who is perceptive of the industry and well-rooted in the media world. We are very thrilled to have on board with us the SGA PR Practice, as we continue to grow and expand, and are confident in the abilities of its stellar management and research-driven ideologies. SGA’s expertise in the finance domain across all its verticals will help us establish a well-mapped media presence as we amplify our brand’s presence in national and international waters. Through this prized partnership, we aim to achieve new milestones with the power of focused corporate engagement.”
With over 160 trusting clients and 325+ years of combined experience of the team, SGA has today established itself as a knowledge-driven unique consultancy practice. SGA provides an effective complement of Investor Relations, Public Relations and Corporate Reporting practices under a single umbrella, it is also India’s number one Investor Relations Consultancy. Some of its many services across the three domains include perception management, media management, integrated reports, specialized branding, among others.
About Strategic Growth Advisors Private Limited (SGA):
Founded in 2010, SGA is a value driven and value led 360 – degree integrated communication consultancy encapsulating investor relations, public relations, corporate reporting, and social media expertise. SGA’s competence lies in the ability to establish a compelling dialogue for each of its clients with all their stakeholders through research-driven sectorial knowledge, peer comparison, industry trends and analytical reviews with an aim to reinforce a positive perception and a long-lasting connection.
SGA infuses its analytical capabilities and sectoral insights to design a unique service blueprint, customized as per business needs. SGA is a consulting partner to over 150 clients in varied sectors such as manufacturing, building materials, media & entertainment, infrastructure, logistics, healthcare, real estate, renewables, retail & luxury, banking & insurance, housing finance, AMC, MFIs, broking, etc. SGA is a team of over 75 professionals and expanding across all three practices.
SGA PR practice retainer clients include Balkrishna Industries, Hikal, Indo Count Industries, Music Broadcast Limited, Prataap Snacks – Yellow Diamond, Rupa & Co., Satin Creditcare Network Limited and has be-spoke projects for clients like Alkem, Vinati Organics to name a few.
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