Seva Group Launches Their First Store for German Footwear Brand Birkenstock in Maharashtra

Mumbai, January 18, 2021: German open footwear brand Birkenstock has partnered with the Seva Group under their Element Retail vertical and to begin their journey together, a new physical store will open on 15th January in Mumbai.

Birkenstock is a globally renowned brand for open footwear and has a large following of shoppers across the globe. Offering shoes and heels that range anywhere between ₹2,009 and ₹17,999, the store will provide a wide collection for men, women and children. With this store, the traditional German brand will officially enter the offline market.

?We are excited for our journey ahead with the leading brand in the market. We expect to take this partnership in the true spirit and make the most of the booming, brand-compatible retail environment that we are currently facing. Our strong customer base that demands genuine quality will be beneficial for both the brand and the group?, said Aditya Bafna, Managing Director at the Seva Group.

The store is first of many that the Seva Group plans to open in the coming months. Along with Birkenstock, the group also has a long list of tie-ups with many leading brands in the world such as Maruti, Honda two-wheeler, Apple, Speedo, Asics, and Giant bicycles.

The brand has been around for decades and has always accepted new fashion trends with open arms. Their collection over the recent years is a classic example of fashion and comfort that has even allured celebrities and fashion designers to fancy their chunky sandals. Recently, a French luxury label Celine?s summer-spring 13 collection paid an honorary tribute to Birkenstock?s popular Arizona line of sandals by showcasing it on the runway and marketing it in front of many affluent shoppers.

About Seva Group:

In the year 1987, Sanjeev Bafna, now the Chairman of the Group, entered the automotive industry with Seva Automotive and partnered with Maruti and Honda (two-wheelers). Today, the vertical is spread across 8 locations in Maharashtra with 32 stores for Maruti Suzuki and one for Honda 2-wheelers in Nashik that offer service and products for sale. Twenty-five years later, his son, Aditya Bafna, Managing Director of Seva Group, expanded the vision and visibility of his family business by introducing a host of brands from different industries and parts of the world, under Element Retail in 2012. The Seva Group?s portfolio is spread across four-wheelers (Maruti Suzuki), two-wheelers (Honda), technology (Apple), fitness (Asics, Speedo, Giant, Birkenstock), and a cloud kitchen concept in Nashik with Nutridock. All of this and much more, belong to the Seva Group and their mission to provide the ?best experience while offering customers with products from their beloved brands.? What separates the Seva Group from the league is their choice of brands, all of which are #1 in their respective category. Starting from the kings of automotive in India, Maruti and Honda, the group decided to become franchise holders of the world?s best technology expert, Apple; the leading distributor of swimwear and swim-related accessories, Speedo; a Japanese multinational corporation which produces sports equipment, Asics; and now, a world-renowned German shoe manufacturer, Birkenstock. The Seva Group also has exclusive franchise license rights for Giant bicycles, known for being the world largest bicycle manufacturer, in India.

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