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OBEETEE collaborates with Matthew Williamson for the limited edition collection



2020-11-24 08:59:46 Business

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National, 19th November 2020 - OBEETEE, one of the largest handmade rug makers in India and one of the oldest hand-woven rug companies in the world, collaborates with Matthew Williamson, a British Designer renowned for his highly recognizable aesthetics, to launch SS21 limited edition tufted rug collection. The collection will launch on 19th November 2020 and will be available exclusively at OBEETEE website www.obeetee.com.

Talking about the collaboration, Ms Angelique Dhama, Spokesperson and Chief Marketing Officer said, OBEETEE as a brand explores new designs, patterns and technique in rug making and aims to offer innovative yet contemporary collections that can be adorned by generations. Our collaboration with Matthew Williamson defines the ethos of our brand and admires craft in all its forms. The collection focuses on intricate patterns and designs inspired by nature ranging from sun-steeped landscapes, Indonesian dying techniques, the natural world to Moorish design.

Talking about the collection, Matthew Williamson, Designer said, Colour and pattern are such vital elements in both our lives and our homes. They can speak to us at aesthetic and emotional levels, elevating our homes, infiltrating through the walls, the furnishings, and of course, the floor. One of the best places to start when bringing colour and pattern into the home is with a floor covering, setting the tone and anchoring the rest of the space. Colour in all its depth and vibrancy and pattern in all its meaning inspire me endlessly, and this collection can certainly be considered a product of these fascinations.

Matthew Williamson is the British lifestyle and interior designer known for his use of bold, colourful and carefully constructed designs. His work centres on creating unique colour combinations and original patterns with global influence often inspired by nature. Collaborating with OBEETEE, Matthew Williamson said, “The ideology of OBEETEE is on similar line as of mine and hence the core idea behind developing sustainable rugs enhances the legacy. The quintessentially human skills can have a hugely uplifting presence in the home and hence, working with handwoven rugs in the creation of exquisitely handcrafted rugs is a win-win for all

The partnership with OBEETEE emphasis on creating an exciting collection encapsulating unique design aesthetic. The look is split into two collections, one focusing on beautifully intricate hand knotted rugs and the second collection uses soft tactile hand tufted construction”

The framework of the collection is inspired by various factors ranging from Oh So Sisco- Inspired by the vibrancy of San Francisco, Cross My Palms- A fresh, clean design with a directional palm motif inspired by the fronds of the eponymous palm trees of the area. Iris ikat- Ikat prints have an inescapable draw and provide the most boundless opportunities for playing with colour, Leopard Love- The undulating movement in Leopard Love evokes the slinky gait of the most iconic big cats, Majestic Trinity- The iridescence of peacock feathers has elevated outfits for centuries, and their shape and colouring translate seamlessly into homeware. Atlas Sky- Inspired by the exquisite architecture of Moroccan riads, which fuse indoor and outdoor, skyline and sky, and the manmade with the natural and Sunset Dreams and Sunrise Haze- Both scenes are inspired by Matthews artistic impressions of Cala Deià.

About OBEETEE

OBEETEE is one of the largest handmade rug makers in India and one of the oldest hand-woven rug companies in the world. OBEETEEs outstanding quality and reputation have earned the interest of many famous and notable people. It was founded by Oakley Bowden & Taylor in 1920. OBEETEE has the greatest in-house capabilities of any rug-maker in India, thanks to their modern dyeing plant and inspired design department. The OBEETEE colour bank holds over 4,000 colour-fast shades of wool. The designers at OBEETEE constantly study new textures and fresh combinations, to ensure the production of the finest quality rugs available in India.


About Matthew Williamson

A graduate from the prestigious Central Saint Martins College, Matthew began a 20-year career in fashion under his namesake brand in 1997. During this period, the brand had 4 flagship stores across the world, an online retail platform, 150 global stockists, a book, fragrance and exhibitions at the Design Museum and Somerset House. Awards included the Moët and Chandon Fashion Tribute award in 2005 and Red-Carpet Designer of the Year Award at British Fashion Awards in 2008.
In recent years Matthew has pivoted his brand from fashion into the world of interiors, a sector into which his design DNA has translated seamlessly. Welcomed and supported by the interior design industry, Matthew now focuses on private and corporate commissions and creating homeware products with likeminded brands and best in class products.
Notable interior design work to date includes Suite 67 at the Belmond La Residencia hotel in Spain, Blakes Hotel courtyard in London and the bridal suite at Aynhoe park in Oxfordshire.
As well as one-off projects for brands including CB2, Newby Teas and Bloom & Wild, the portfolio of ongoing homeware products under license includes wallpapers and furnishing fabrics for Osborne & Little, tabletop goods for Les Ottomans and a home fragrance collection for Fragrance Group London.

User :- Shilpi Srivastava

Email :-shilpi@crosshairscommunication.com


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