More Collaborations Coming After Project Greenhouse X Crocs Drop Sells Out in an Hour

2024-04-15 05:41:45 Business

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The Carrots X Crocs Classic All Terrain Clog is the first of three collaborations available in India from Crocs and Foot Locker incubator ?Project Greenhouse?

India, October 29, 2020 - Crocs, a global leader in innovative, casual footwear for women, men and children, announced that the two more collaborations are on the way from an exclusive joint project with Project Greenhouse, a multi-faceted incubator from Foot Locker.

In India, the first release of this collaboration ? the Carrots X Crocs Classic All Terrain Clog ? was launched exclusively at VegNonVeg, India?s first multi brand sneaker store. VegNonVeg, curate cream-of-the-crop sneakers from different brands across the globe. The product was exclusively launched on the official website of VegNonVeg at 11:00 am IST and was sold out in less than an hour.

Founded in 2015, Carrots by Anwar Carrots is an emerging streetwear brand which has quickly become a popular street fashion name among young generations with its unique aesthetic in style and creative output.

Using the streetwear brand's signature ?Carrots? theme and color, the Carrots X Crocs Classic Terrain Clog presents the iconic Classic Clog in a new way. Carrots X Crocs Classic Terrain Clog adopts an eye-catching orange as the dominant hue, pairing with the green in its rugged sole and adjustable turbo strap. It also accents with bold white ?Carrots? branding on both sides of the shoes to remark its trending identity and features three removable Carrots JibbitzTM charms: the logo, signature graphic of Carrots, and the handwritten signature of Anwar Carrots.

Speaking of the Project Greenhouse X Crocs partnership, Sumit Dhingra, Managing Director, Crocs India said, ?We are delighted to witness the amazing response towards our collaboration with Anwar Carrots through Project Greenhouse.

Collaborations have been an integral part of our global marketing strategy and we are starting this journey in India too. Crocs has found great resonance with GenZ worldwide and such collaborations will help us strengthen our GenZ connect in India. We?re excited for what?s to come.?
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Project Greenhouse and Crocs have also announced a collaboration with Daily Paper, an Amsterdam-based clothing brand whose mission is to inspire young adults and set an example of giving back.

The print on the Daily Paper X Crocs Classic Clog consists of outlined silhouettes of various African countries and symbolize where they draw their design inspiration from every day. The Daily Paper X Crocs limited edition collection was launched on 3rd October 2020

The final piece in the Crocs x Project Greenhouse collection will come from US-based fashion designer Nicole Mclaughlin, who has made her mark by transforming ordinary objects into fashion pieces with the intent of changing the perception around waste and sustainable design. The Nicole Mclaughlin X Crocs Campsite Classic Clog is rooted in cozy functionality and is sure to bring comfort to any post-rock climbing or outdoor adventure. The Nicole Mclaughlin X Crocs limited edition collection will be launching on 3rd November 2020 and will be available at VegNonVeg and Superkicks online and offline stores in India

About Crocs, Inc.

Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for women, men, and children, combining comfort and style with a value that consumers know and love. The vast majority of shoes within Crocs? collection contains Croslite? material, a proprietary, molded footwear technology, delivering extraordinary comfort with each step.

In 2020, Crocs declares that expressing yourself and being comfortable are not mutually exclusive. To learn more about Crocs or our global Come As You Are? campaign, please visit www.crocs.com or follow @Crocs on Facebook, Instagram and Twitter.

About Project Greenhouse

Project Greenhouse was founded in 2019 by Foot Locker, a well-known American sports retailer. It is not only a shopping platform for all kinds of sneakers and apparel products, but also an innovation platform favored by sneaker lovers by providing exclusive collaboration with selected designers and brands, it improves consumers? shopping experience and offers unique trends products.

?About Carrots

Carrots is a new street brand established by American creative designer Anwar Carrots in Los Angeles in 2015. It is well versed in youth street culture and quickly promoted to be a popular street fashion brand among young generation with its unique brand concept and special interesting design. The most iconic brand element is the pattern and color of carrots.

?About VegNonVeg

VegNonVeg is India?s first multi-brand sneaker store. VegNonVeg is in search of its own sneaker culture. Over time, they are committed to developing India?s own story of sneaker and street culture. The VegNonVeg store is more than just a retail space. VegNonVeg carries a heavily curated selection of all kinds of sneakers ranging from classic and heritage models to their modern tech-infused counterparts, and limited edition or hard to find collaborations across brands. They provide customers with the unique opportunity to shop multiple brands under one roof. We also plan on having a curated selection of music on vinyl, books, art and apparel for sale.

?About Daily Paper

Daily Paper is an Amsterdam- based fashion and lifestyle brand established in 2012 by three childhood friends. The once blog established by Hussein, Jefferson and Abderrahmane shared a love for music, art, fashion, and culture, growing the brand into a household name.

Fueled by the rich heritage of African culture wrapped in contemporary designs, Daily Paper has truly become one of the fastest growing fashion brands out of Europe. With two collections a year focusing on both men and womenswear, Daily Paper offers timeless designs across accessories, ready to wear and a range of capsules across the season

?About Nicole Mclaughlin

Nicole McLaughlin is a New York-based designer. In 2018, a hobby evolved into a career, one that focuses on the ever-evolving exploration around upcycling and sustainable fashion.
Taking a tongue-in-cheek approach to her creative process, Nicole has transformed old volleyballs into slippers, camera bags into bralettes, and crafted board shorts from packets of Haribo gummies. This unexpected translation of materials allows her to uniquely highlight the message of sustainability?a key element to her success in changing the perception around waste and sustainable design.
Workshops are also a significant focus of her work. These globally held exercises help people realize the possibilities of pre-existing items and allow her to connect with people and support her community.

Nicole is currently developing a non-profit organization that helps provide much-needed design resources to young people, connecting large companies ? especially those with deadstock and overstock materials ? to school and universities in need. She is working towards leading a regular series of workshops with a continued focus on sustainability, and eventually, a summer program concentrating on education and skill-based growth. The curriculum will teach you that design is more than just drawing and making, but an understanding of 'how' and 'why' and what we can do to change the future.