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MediBuddy-DocsApp & Sirona collectively launch a campaign to highlight the Importance of feminine hygiene during COVID



2020-10-21 04:39:02 Miscellaneous

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National, 18th September 2020: While the country has been dealing with the pandemic, gynaecological concerns of women have remained unmet. Even as more people are talking about the otherwise hushed topic of women’s health, accurate information and assistance is not easily available to women themselves. To bridge the communication and awareness gap, MediBuddy-Docs App, a digital healthcare platform and Sirona, an award-winning product innovation brand, committed to solving feminine intimate hygiene have together launched a campaign. The campaign entails a reward of Sirona’s intimate care & hygiene kit for MediBuddy-DocsApp users, who consult for gynaecological issues and further subscribe to the annual membership, i.e. MediBuddy-DocsApp Gold.
Commenting on the collaboration, Mr. Deep Bajaj, Founder and CEO of Sirona said, “In a time when women’s intimate health and hygiene concerns are slipping through the cracks deepened by the pandemic situation, Sirona aims to solve them proactively. We believe MediBuddy-DocsApp’s top-notch medical consultation services paired with Sirona’s thoughtful solutions can comprehensively solve women’s health concerns. These are critical to the wellbeing of women and in turn the society and economy of the country.”

Mr. Satish Kannan, Co-founder & CEO, MediBuddy-DocsApp said, “As a brand dedicated to healthcare, we strongly believe that the first step to solving any issue is by talking about it. By collaborating with Sirona, we will be encouraging women to bring intimate hygiene out of the closet and address their health issues instead of suffering in silence.”

This campaign would open suitable communication channels for women to solve their concerns and additionally bring the best intimate hygiene solutions to their disposal for optimum care and wellness.

The intimate hygiene kit by Sirona includes everything required to meet the unique needs of women, particularly young mothers—PeeBuddy Female Urination Device (using which women can Stand & Pee), intimate wipes, 100% herbal pain relief patch, maternity breast pads, sanitary pads, oxo-degradable diaper disposal bags, herbal mosquito repellent solutions etc. The MediBuddy-DocsApp Gold service on the other hand, will allow the user unlimited consultations to a specialist doctor across 18 departments anytime & anywhere. Giving them the comfort to consult for any healthcare-related issues, no matter how minor or major.

MediBuddy-DocsApp, the digital healthcare platform has seen a spike of about 34% in the number of gynaecological consultations received in the era of COVID. By maintaining proper intimate hygiene & timely doctor consultations, women can avoid vaginal problems like - abnormal vaginal discharge, vaginal irritation, vaginal dryness, unnatural odour, vaginal infections and long-term fatal diseases, including cervical or ovarian cancer.

About PeeBuddy: Sirona
Sirona is an award-winning product innovation brand, committed to solving those Intimate and Menstrual Hygiene issues for women, which are not adequately addressed in the country.
Formally incorporated in 2015 by Delhi-based entrepreneur Deep Bajaj (Founder) & Mohit Bajaj (Co-Founder), Sirona is an outcome of the numerous bad experiences women around them faced in terms of basic and intimate hygiene issues. The company is widely popular for being the maker of India’s first portable, disposable and highest-selling (2 million units sold) female urination device, PeeBuddy (using which women can Stand & Pee in unfriendly toilets) and Sirona Period Pain Relief Patches (India’s First Herbal Feminine Pain Relief Patches). It is also the pioneer in advocating the use of sustainable menstrual hygiene products like Sirona Menstrual Cups and has also addressed other Intimate & Menstrual Hygiene concerns.

About MediBuddy
MediBuddy is India’s leading digital healthcare platform of choice. It is a partner to several leading enterprise customers in the country and helps millions of users access a wide range of sponsored healthcare services. MediBuddy members have access to inpatient, outpatient, wellness, fitness, and preventive care services offered by their network of healthcare providers. Accessible both as an online portal as well as a mobile app, MediBuddy gives members unparalleled, real-time access to all their health benefits anytime and from anywhere. With diverse offerings for all stakeholders of the healthcare industry through a ‘phygital’ approach, MediBuddy makes discovering, accessing, utilising, and monitoring healthcare seamless, real-time, and virtually paperless, encapsulating user experience right from discovery to service delivery. Recently, MediBuddy merged with DocsApp, to create an entity that sits at the pinnacle of the overall healthcare industry.

DocsApp is a 24x7 digital healthcare platform that connects patients to specialist doctors through chat, call and video. The mobile and web-based platform offers doctor consultations on the go. Established by ex IITians, Satish Kannan and Enbasekar Dinadayalane, DocsApp leverages technology to provide quality healthcare to millions of Indians without any geographical constraints. It is headquartered in Bangalore. The genesis of DocsApp was the realisation by its founders that access to a specialist doctor is a huge challenge in the country and mobile technologies can help in making healthcare services more accessible to people.

At this point, the combined entity caters to the healthcare needs of 3Cr Indians & attending to the needs of over 25,000 Indian, daily across the length and breadth of the country. It has 10000+ experienced doctors online who become a part of the team after a rigorous 3-step verification process. The app connects patients to doctors across 20 specialists such as Dermatology, Weight Management, Sexology, Paediatrics, Gynaecology, Psychiatry, General Medicine & more, instantly via chat, video, or voice call. Patients can also order medicines and book a lab test from the comfort of their home. One can save up to 60% through the app when consulting India's top doctors. The app is currently available in English and Hindi but the doctors on the app provide consultation in all Indian languages

The venture has so far raised $30 million from Bessemer Venture Partners, Rebright Partners, TechMatrix Corporation, DeNA networks, Fusian Capital, Milliways Fund LLC, Mitsui Sumitomo (MSIVC), Beyond Next ventures and Facebook’s angel investors, Anand Rajaraman and Venky Harinarayan.

Company :-ITW Playworx Media & Entertainment Pvt. Ltd.

User :- Vinayak Bhole

Email :-vinayak@itwplayworx.com


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