August 11th: India’s largest B2B marketplace TradeIndia has held a first of its kind virtual tradeshow, making it an overwhelming success. TradeIndia’s groundbreaking attempt to address the concerns of small and medium industries through this unique event, has renewed interest among businesses, with more than 70+ exhibitors participating and showing an enthusiasm to revive their activities during the current health crisis.
The COVID-19 pandemic is causing major disruptions across the world and India’s restrictions on travel and transportation has unsettled businesses further. The MSME sector being one of the most affected due to the government imposed prohibition of public gatherings and physical trade events, and a virtual opportunity such as TradeIndia’s COVD-19 Essential EXPO has opened new doors for them.
All three days of the event acted as a medium for brands from across the world to access business opportunities, explore product ranges of companies across industries and interact online with potential buyers.With over 55,000 online visitors attending from 5th to 7th of August, TradeIndia’s tradeshow has recorded a phenomenal 2.5 lacs in page visits, ossifying the belief that virtual shows are a viable alternative to physical events at least while the pandemic unfolds.
Physical tradeshows are considered an investment by companies as it is likely to produce leads for business expansion. However, in times of social distancing and with the COVID-19 spread alteringthe definition of a tradeshow, organizers have scrambled to bring businesses back to normal through virtual means. Thevirtual tradeshow has not only helped save resources, it has saved valuable time and streamlined easier access to enthusiasts.
The portal has been enabled using variousstate-of-the-art tech-based innovations and advanced digitization tools, designed to provide speedy and reliable access to thousands of visitors. It was also able to provide visitors access to 3D stalls and immersive virtual space, while simultaneously managing crucial data on the diverse set of products, business catalogues, virtual chats,video conferences and several other tools.
Lexy Printinnovative’sRajesh Kumar has said “we believe that the virtual show is an ideal platform as it gives traders the flexibility to showcase their products and innovation capabilities virtually. We were able to engage with customers and interact face-to-face with prospective clients and we wish to participate in the next edition of TradeIndia’s expo in the future”. Other exhibitors too have expressed their happiness regarding the virtual set-up of stalls and the user-friendly interface of the tradeshow portal, while insisting that it provides a great value for money.
Speaking on the success of the event, Sandip Chhettri, COO, TradeIndia, said “The high levels of engagement we have achieved in the past 3 days, is a testament to the spirit of the MSME sector to maximize opportunities. With over 55,000 visitors, the event’s success showcases the adaptability of virtual events and the economical aspect of this medium. Exhibitors were able to acquire new businesses and clients, adapt to innovative virtual tools, capitalizing on theavenues provided, and engage with customers while being confined to their homes in these testing times.”After the success of first fair we have launched another Virtual Fair “Packaging Expo India 2020" in September 3rd week.
About TradeIndia: TradeIndia.com is an online Business to Business (B2B) portal for small businesses based in India and around the globe. The portal was started in 1996 by BikkyKhosla and is maintained and promoted under the flagship company, Infocom Network Ltd. The company is headquartered in New Delhi, India, and has branch offices in more than 42 cities across India.
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