Hindustan Liquids awards Kaizzen the PR & Digital mandate for Perrier

2026-07-23 04:33:41 Business

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24th June 2020, India: Hindustan Liquids Pvt. Ltd, the sole exclusive importer of Perrier in India, has appointed Kaizzen, a leading independent Public Relations & Digital Agency, with the Public Relations and Digital mandate for iconic French natural carbonated water brand ? Perrier. The mandate encompasses devising a creative and engaging communications strategy to strengthen brand awareness in India, by building and reinforcing the brand?s presence in digital and media communication verticals.

On Kaizzen?s appointment, Ms. Chandni Kohli Dhall who recently joined Hindustan Liquids Pvt. Ltd. as the Chief Marketing Officer, will be responsible for all communications, branding & marketing for Perrier in India, said ?Perrier is an iconic product in the ever-evolving food and beverage sector and our partnership with Kaizzen will help us to amplify our efforts to create awareness about the company and our offerings in India. As we are targeting the F&B sector in India for the next few years, we were looking at a partner who would understand the technicalities of this sector and accordingly customize a communications strategy for us. We look forward to a long-term and mutually beneficial relationship.?

Commenting on Kaizzen being awarded this mandate, Mr. Vineet Handa, CEO - Kaizzen said, ?We are very pleased to get this opportunity to manage the media and digital communications mandate for an iconic global brand like Perrier. As Perrier?s communication agency in India, we look forward to applying our strategic expertise to execute innovative, disruptive and high-impact PR campaigns that will positively impact the Perrier business in India. Over the past twelve years, Kaizzen has established itself as a leading multi-practice and full-service PR and Digital Media Agency. B2C is one of our strong practice areas, and the current mandate will help consolidate this practice even further. The account will be lead out of Kaizzen?s Mumbai office.?

With the current mandate win from Perrier India, Kaizzen's diverse portfolio of clients has expanded and includes brands like adidas, Hilton, Sommet, The All India Gaming Federation, Enterprise Ireland, Wadhwani Foundation, FICCI, amongst others. Kaizzen offers cross-sector expertise including Consumer Goods, Hospitality, Technology & Telecom, Infrastructure & Real Estate, IT, Auto, Education, Pharma & Healthcare, Startups, Sports, Government & Embassy led campaigns, amongst others.

Kaizzen has recently been ranked as the 7th Fastest-Growing PR Agency globally in the Provoke Global PR Agency Rankings and also awarded ?Specialist Consultancy of the Year? at IPRCCA 2019.

About Hindustan Liquids Private Limited:
Based in Mumbai, Hindustan Liquids is a strategic investment partnership that integrates unrivalled strategic capability in developing emerging markets throughout Asia. It has exclusive distribution agreements for multiple premium brands in the core market of India and its combined expertise in food & beverage, duty free, travel retail and premium off and on-trade makes Hindustan Liquids a?leading business in these rapidly growing markets.

Hindustan Liquids Pvt. Ltd. is the sole exclusive importers of Perrier and supplies it across India to hotels, restaurants, bars and cafes.

About Perrier Natural Carbonated Water:
In 1863, the Perrier saga began; bubbles taken from a French spring were bottled, ready to satisfy people?s thirst. In 1898, Dr. Louis Perrier became the owner of the spring, which would later take his illustrious name.

Perrier is a sugar-free and calorie-free carbonated water. With its refreshingly unique bubbles and low mineral content, Perrier is perfect on its own, with a slice of lemon, or mixed with juices or spirits. The iconic green bottle is recognized around the world as the number one carbonated water.

About Kaizzen
Established in 2008, Kaizzen is a leading independent Public Relations and Digital Media Agency, with pan-India operations. Kaizzen has worked with prestigious international and Indian brands and has received various industry awards and accolades for campaigns undertaken for its clients. As part of the Global PR rankings 2020 by PRovoke, Kaizzen is the fastest growing PR agency in India and seventh fastest in South Asia. In addition to this, it has also been recognized as the IPRCCA ?Specialist Consultancy of the Year 2019?, and joined a select club of agencies to win an entire category at the ET Brand Equity Kaleido Awards 2020.