Smaaash Targets 50 Cr+ revenue from Bowling Retail Sales in 2020-21

Smaaash and Bowling are synonymous to each other in India. A proven investment, bowling is an anchor attraction with universal appeal. Bowling is considered a wholesome, family-friendly activity. This could help make a bowling alley an excellent investment opportunity for people looking to generate a year-round profit. One can start a bowling alley business by following a few simple steps. Opening an independent bowling alley will allow complete control over marketing decisions, promotions and other daily operations. One has to look for a location with parking for 100 cars atleast that is central to other main sources of entertainment in your area such as shopping malls, movie theaters and amusement parks. Decide what other sources of entertainment will be provided at the bowling alley. Arcade games, VR, Pool tables etc are all popular choices for inclusion to increase revenue. Consider the possibility of serving alcohol in the bowling alley. One has to obtain a liquor license but serving alcohol has the potential to increase your revenue. Purchase the equipment for bowling alley, and arrange to have it delivered several weeks prior to your anticipated opening date. Order an assortment of bowling balls in different weights and finger hole sizes, remember to order lightweight bowling balls for children& ladies. Decide which arcade games you are going to purchase or lease and arrange for delivery, remember to order the prizes & gifts.

At Smaaash all guests can also Play & Win various attractions, starting from shopping vouchers, Bluetooth speakers, iphones, ipadsetc to a Harley Davidson bike.

Kaizad Bajina, CTO, Smaaash Entertainment says- ?The rise of Bowling is directly correlated to the rise of Smaaash. Since its inception, Smaaash and Bowling have been resonating together. Smaaash has maintained a tradition of introducing game-changing innovations. Perfecting the bowling experience to guests, it has allowed Smaaash to contribute to the rise of bowling that no other Gaming Entertainment Center can offer. With over 100 lanes across India, Smaaash is the India leader in Bowling alleys. This commitment is the reason why Smaaash is the leader in building new Amusement Centers along with setting up bowling centers/alley in India and modernizing existing ones. Smaaash Bowling lanes are perfect example of offering state-of-the-art Products & Services designed to assure success and continued profitability of centers. ?

One can buy or invest in a Bowling Alley in India with profit margins up to 50% investment ranging from INR 65 lakh - 7 crore from 6 lane bowling alleys in 1 year.The Cost of new Bowling Lane is approx. Rs. 28-30Lacs per lane. Installation charges are Rs. 1.5Lacs. per lane. The operating/maintenance cost (includes bowling spares, shoes, balls, pins etc) - Rs. 1Lac approx. per lane per year.

User :- Shilpi Srivastava

Email :-shilpi@crosshairscommunication.com