Dineout’s Women’s Day initiative #FEMTASTIC to continue celebrating women till 31st March

2024-04-17 03:08:06 Lifestyle

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New Delhi, March 12, 2020: Dineout?s premium membership program - Gourmet Passport celebrated International Women's Day (8th March) with the theme - ?Do it like a woman and be #Femtastic? to honour the women in the F&B industry who have shattered barriers, both personal and professional, to become leaders in the industry. Their campaign compliments IWD?s (International Women's Day) 2020 theme which is #EachForEqual that promotes an equal world is an enabled world and celebrates those who choose to challenge stereotypes, fight bias, broaden perceptions, improve situations and celebrate women's achievements.

Gourmet Passport recently hosted an event called "In Conversation with Gourmet Passport: Women Breaking Barriers", at The Lalit, New Delhi. The discussion kicked off the month-long campaign as it brought together young women achievers from the F&B industry on a single platform. The panelists included Chef Megha Kohli (Lavaash by Saby), Chef Nandita Karan (The Lalit in Chandigarh), Chef Bani Nanda (Miam), Chef Vanishka Bhatia (Together at 12th), and Palki Singh (General Manager, Indian Accent). They talked about the changing face of the F&B space in India, the gradual rise of women in a conventionally male-dominated profession, the personal and professional barriers women have to cross to thrive in the industry, evolving palates of diners and the responsibility that women professionals in the industry shoulder in a world that's changing rapidly.

As a part of month long celebration, Gourmet Passport is also highlighting its women-run partner restaurants on the Dineout app throughout the month, encouraging its members to visit these restaurants. On social media, they will be continuously featuring women in the industry who are leaders in their fields and in their own might. As an added privilege to its member-base, Gourmet Passport is hosting several curated events for their partner restaurants and consumers. The events lined up are ?

● Pub and Politics night on gender equality - Kolkata, 13th March 2020

● Unchi Wali Chai- A tea and food tasting experience curated by Smita Agrawal TheShef Society - Bangalore, 14th March 2020

● Bollywood Sunday brunch - Bangalore, 15th March 2020

● Menu-based on individuals Prakruti - Chennai, 17th March 2020
● Menu-based on individuals Prakruti - Chennai, 17th March 2020

● Balance your plate with color, flavors & texture - Pune, 19th March 2020

● A discussion with Women we love - Kolkata, 22nd March 2020

Speaking on this initiative Mr. Ankit Mehrotra, Co-Founder and CEO, Dineout, said ?During the month of March, we are hosting 'Gourmet Passport Experiences' that are events curated to highlight women in the F&B industry and to promote equal opportunities, inclusivity, and gender equality. On 8th March we also launched a brand new film that defies stereotypes and celebrates women who break gender barriers.?

About the brand campaign

The highlight of the film is Amrita Puri (Aisha fame) who through these ads showcase the various social and cultural stereotypes that surround fine dining experiences. Scene opens with the man on a date with his girlfriend (Amrita Puri) at a fine restaurant. Man on his show off spree orders one of the typical drinks for himself and assumes the same for his girlfriend. But the girl astounds him with her intricate order and subtly breaks the stereotypes and man?s clich? of a woman not knowing about fine dining and beverages.

About Dineout

Dineout is India?s largest dining out and restaurant tech solutions platform in B2C and B2B front with InResto & Torqus, processing more than 40M diners and $800M worth of transactions for its partner restaurants across its network of 50,000 restaurants in 20 cities, providing a collective savings of more than $100M on restaurant bills annually. Founded in 2012 by Ankit Mehrotra, Nikhil Bakshi, Sahil Jain and Vivek Kapoor, Dineout is the easiest way to discover the best restaurants in the city, save time & hassle by booking a table in advance, get discounts, enjoy exclusive privileges on Food, Drink & Buffets through Gourmet Passport, as well as earn cashback on every restaurant bill payment via Dineout Pay.