Imperial Blue Launches 6th season of Imperial Blue Superhit Nights in association with HERO

2024-04-16 02:56:07 Events / Trade Shows

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Guwahati, 26th November 2019 Imperial Blue Superhit Nights is proud to present its 6th season - ROCK & LOL, an extensive 11-city tour across India. The tour kicked off in Guwahati on the 24th November 2019. Through this new concept audience witnessed true ?Men Will Be Men? moments where the energetic live music was sandwiched between an overdose of comedy making it a perfect one-stop for a memorable night. SuperHit Nights had performances by some of the most talented artists, Zubeen Garg and KK Mohan on one stage, and with thoughtfully curated integration of both, it made the audience Rock ?n? LOL.

Season 6 artists, Zubeen Garg, KK-Mohan, Vishal-Shekhar, Sunil Grover, Jassi Gill and B Praak are all set to create a new benchmark in live entertainment. Starting from Guwahati, the tour will now move ahead to Jorhat, Asansol, Dibrugarh, Jaipur, Bangalore, Kolkata, Mangalore, Ambala, Hyderabad, culminating in Vizag.

Guwahati concert witnessed capacity crowd of 8000 at Sarusajai Stadium, where Guwahatians danced on the enthralling numbers of Zubeen Garg such as Tumi jen popia tora, feeling blue, din jole rati joke, aji dekhun hiya kope among others and laughed on some of the specially curated comic acts by KK-Mohan.

Announcing the new season, Ishwindar Singh, General Manager Marketing, Pernod Ricard India, said, ?This year?s SuperHit Nights is targeted towards the two passion points of our consumers - Humor and Music. This concept truly activates the emotion of ?Men Will Be Men? giving the people of Assam an electrifying experience with the combination of Assamese superhit songs from Zubeen Garg and endless humor from KK- Mohan.?

Post his performance in Guwahati, celebrity singer Zubeen Garg said, ?It?s a conscious effort from my end to provide a unique experience to my audience who have been listening to me for years and have loved my work unconditionally. What excited me about Imperial Blue Superhit Nights is the opportunity to provide an unmatched experience to my fans, with the double entertainment of my music and KK & Mohan?s rib tickling comedy. Looking forward to ROCK& LOL at Imperial Blue Superhit Nights.?

Accompanying Zubeen, the humorous duo KK & Mohan added ?Performing on the same stage with Zubeen Da is an honor. Our on-stage acts will not only make the audience Laugh Out Loud (LOL), but they will also get to see a whole new dimension of our performance-based comedy. This collaboration with Imperial Blue Superhit Nights, will mark a new beginning for us as well as for this platform.?

Previous season of Imperial Blue Super Hit Nights had seen the queen of dancing numbers, Neha Kakkar perform across 7 cities where more than 100,000 audiences attended the concerts of Imperial Blue Super Hit Nights and were left entranced.

About Seagram?s Imperial Blue

Seagram?s Imperial Blue, the largest brand of Group Pernod Ricard by Volume. A brand that has become synonymous with the word Man. Thanks mainly to its iconic communication line ?Men will be Men? built on the insight ? Confident men take on life with optimism, fun and drive to succeed, paints a world every man wants to belong.

About Pernod Ricard

Pernod Ricard is the world?s no. 2 in wines and spirits with consolidated Sales of ? 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin &Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios comprising of : Blenders Pride, Royal Stag, Imperial Blue, 100 Pipers, Absolut Vodka, Ricard pastis, Ballantine?s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and well known wines like Jacob?s Creek, Brancott Estate, Campo Viejo and Kenwood. Pernod Ricard employs a workforce of 18,500 people and operates through a decentralized organisation. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard?s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.