Shopmatic Partners with PayU

2026-07-23 04:51:21 Business

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New Delhi, October 21, 2019: International e-commerce company, Shopmatic has inked a strategic partnership with India?s leading online payment solutions provider, PayU. This partnership is meant to provide Shopmatic merchants with yet another option to accept payments from their customers when they sell their products. This integration has enabled Shopmatic merchants to accept payments from customers, seamlessly and from multiple channels, devices, and modes, on a single platform.

Shoppers today prefer the flexibility to leverage a wide gamut of payment options, for making purchases online. Shopmatic will, therefore, help their merchants leverage multiple payment options on their ecommerce web stores by integrating with PayU; these include payment acceptance via UPI - Google Pay, Phone Pe, Bhim, as well as eWallets, Debit and Credit cards, Netbanking.

Ensuring a seamless experience, PayU will provide merchants with access to a powerful dashboard for managing all transactions and tracking business performance on the go.

Commenting on the association, Anurag Avula, Co-Founder & CEO, Shopmatic, said, ?We are delighted to partner with PayU and extend a seamless and hassle-free experience for payment acceptance for our sellers. The PayU onboarding experience is simple, quick and provides an extensive suite of payment methods. Partnering with PayU continues to cement our promise to our merchants to make ecommerce completely easy and friction-free. Shopmatic will continue to partner with established brands that strengthens our ecosystem and aid in driving digital success for our merchants.?

Noopur Chaturvedi, Country Head, Small and Medium Businesses, PayU said, ?As an industry leader, we are constantly looking for ways to make the payment experience simpler & effective for the merchants in India, accelerating their growth in the digital ecosystem. We are delighted to partner with Shopmatic to extend instant and easy omnichannel payments solutions to its merchants. Through this partnership with Shopmatic, we are powering the ambitions of the small and medium merchants. We are confident that our innovative payments solutions will simplify payment processes for Shopmatic?s merchant partners.?

The integration with PayU will also provide Shopmatic merchants with omnichannel refund modules, assisting them with bulk refunds for both, online and offline transactions. They will also be able to track all the refunds through a single dashboard. Apart from the wide ranging payment offerings, the partnership will also enable Shopmatic merchants with a quick, easy and convenient onboarding process.

Over the past 6 months, Shopmatic has acquired over 260,000 new customers on its platform and is on track to acquiring 500,000 customers in FY2019.

About Shopmatic:

Founded in December 2014, Shopmatic has been driving game-changing strategies in the ecommerce space and has engineered itself to stay focused on helping its customers succeed.

With its recent acquisitions of CombineSell and Octopus, Shopmatic is driving an omnichannel play for individual entrepreneurs and businesses in emerging markets, by enabling the entire ecommerce-&-retail-management ecosystems for them to succeed.

From a domain name to easy integrations with domestic and international payment gateways and shipping partners, to getting discovered via a unique, curated platform- Shopmatic World & multiple marketplaces, to POS, Inventory Management and CRM solutions, Shopmatic helps business owners manage the full spectrum of what is required to grow their business.

Shopmatic is headquartered in Singapore with a presence in India, Hong Kong, China, Malaysia, Philippines and UAE. The company is quickly expanding to the rest of South-East Asia, this year.

Shopmatic has raised 20 M SGD from its incorporation till date with August One, SEEDS Capital and a consortium of investors.

About PayU:

PayU, India?s leading online payment solutions provider, is regulated under the Reserve Bank of India and has advanced solutions to meet the digital payment needs of the Indian market. PayU provides payment gateway solutions to online businesses through its cutting-edge and award-winning technology. In India, PayU serves more than 3,50,000 merchants with over 100+ 70 local payment methods and is the preferred payments partner for nearly 60% of the e-commerce merchants, including all leading e-commerce companies and a majority of airline businesses. PayU also developed LazyPay in 2017, an alternate lending platform to offer credit solutions such as Small Ticket Credit (Buy Now Pay Later), App-based loans (Instant personal loans) and Point of Sale Credit (Merchant EMI). LazyPay Buy Now Pay Later is currently live on 100+merchants such as Byju?s,Swiggy, Zomato, Samsung, Croma, PVR, Box8, Bookmyshow, ixigo, Netmeds and many more.