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Tanzire Launches Three New Collections and Adds Designers From Italy and USA

2020-01-07 11:21:09 Business


After having a successful half-yearly run, Tanzire is set to widen its horizon by launching two new minimal jewelry collections. It has also partnered with two new handmade designers from Italy and the USA.

After receiving an overwhelming response, Tanzire has today launched two new collections for Fall/Winter 2019. Sustaining grounds of its minimalistic values, both the collections by Tanzire feature poles apart aesthetics - just like our emotions during the season. While one of them is raw and mysterious, the other brings sunshine. The highlight of new collections is that both of them offer different shades of minimalism for Tanzire Women.

On bringing up new collections in just six months of launch, Creative Head and Founder, Suhani Batwara, says, “Seeing such a welcoming response to our jewelry in just a few months is so amazing. This has been a great push for the Tanzire team to bring forth new and unique collections and add more options for our customers.”

The new collection is chic, contemporary, playful, and experimental. Understanding the mood of modern women, Tanzire's designers from around the world tailor their designs especially for them.

Apart from the collection launch, Tanzire is bringing aesthetics of Italy and California through all-new minimal, demi-fine jewelry for their customers. They have partnered with handmade designers, Andrea Vicens, and Ilaria Ludovici, who are widening the brand’s range of minimal and contemporary jewelry.

The rare concept of bringing together small and medium handmade designers from across the world into one platform has helped Tanzire find its place in the hearts of modern and mindful women. It is one of the few marketplaces in the world and the only in India to blur down the geographical lines and offer a unique product offering.

Suhani started Tanzire this year in January to banish the limited access to handmade jewelry from varied countries. "We have always believed jewelry needs to be multi-faceted just like the women and not be confined in any kind of boundaries," she adds.

The next one-year plan includes expanding the geography by joining hands with artisans, who handcraft unique and distinctive jewelry and integrating AR technology with the website. This technology will allow the buyers to virtually try on jewelry on the website before making a purchase. It will smoothen the decision-making process and provide an engaging experience of buying jewelry online.

Company :-Tanzire


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