Jewelkari.com.com reminisced the brother-sister bond with their DilboliBhen campaign on Rakshabandhan

New Delhi, August 19, 2019 -Jewelkari.com.com, a leading jewellery portal of minimalist precious jewellery promoted their festive collection range with an interesting campaign on the occasion of Rakshabandhan called #Dilbolibehen.

While the world focuses on highlighting just the sibling bond, Jewelkari.com took a different route to showcase not just the brother sister relation of blood but by heart. The brand showcased how it?s not important to be blood related to have a bond but what?s important is the connection of heart.

Hence, this RakshaBandhan, Jewelkari.com introduced the #DilboliBehen campaign. The campaign began last week across the brand's social media handles Youtube, Facebook and Instagram. The concept of #DilboliBehen was showcased through a video generated content which showcased the bond of an intern who wrote a letter to his manager for Rakshabandhan thanking her how she helped him grow in the organization and became a champion from champu as she used to address him.

To break the monotony of the generic brother-sister Rakhi commercials, here's a fun and quirky one-minute video conceptualized

"We came up with this concept since we wanted to showcase a bond apart from blood relations to stand out from other brands online campaigns and gladly made a mark with it. We are happy to promote our festive collection offer and hope it gets great mileage as well? Mayank Soni, Founder, Jewelkari.com

About the brand

Jewelkari.com.com is an online megastore of minimalist precious jewellery that provides an assortment of over 1200+ designs of exquisite real diamond and gold jewellery. Combining contemporary pattern and traditional elegance in each design, Jewelkari.com.com provides a wide range of categories in Rings, Earrings, Pendants, Necklaces, Nose Pins and Bracelets for both men and women at affordable prices. Be it casual wear, party wear, wedding jewellery or work wear, Jewelkari.com.com has jewellery for every occasion.

Company :-crosshairs communication

User :- Mehar Soni

Email :-mehar@crosshairscommunication.com