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How Tenacious Entrepreneur “Emre Can Ayaydin” Became Successful Despite Facing Major Business Hurdle

2019-12-13 02:36:45 Art & Entertainment


Starting a business is tough. It is even tougher when you are looking at creating a business that operates at an international level. As the great playwright Samuel Beckett once said, "Ever tried, and ever failed. No matter. Try again. Fail again. Fail better." These are words that entrepreneurs embrace every day, as each failure is a chance to start over and better.

No success comes without hurdles, Emre Can Ayaydin realized that quite quickly and with a blend of perseverance, passion and business acumen acquired from childhood, he did not only create value but made a difference in the society.
Mr. Ayaydin started business when he was 14 and built his empire one brand at a time. Soon he was the representative of well-known fashion brands such as Dior, Swarovski, Thomas Sabo, DKNY, Armani, Dolce & Gabbana to name but a few in the jewellery and watches field in Switzerland.
After a few successful years, the brands – one by one – started to terminate the contracts with Emre Can Ayaydin since they all started to change their policies: multi-brand stores as well as multi-brand distribution rights were a thing of the past. Now all the high-end brands started to open their own boutiques and regulate their distribution themselves.
Finding a solution to a problem is the first step in building a successful business. First you become aware that something went wrong and then you begin to figure out why. It’s very difficult to find an entrepreneur who hasn't failed at something at one point or another. The problems Emre Can Ayaydin incurred early on did not only provide the momentum for crafting solutions, but were necessary in that it paved the way for his future successes and made him truly appreciate it all the more.
“Everything has its prime time and nothing lasts permanently” has always been his life motto. He knew that he can’t rest on his laurels and that the fashion market is dynamic and fast-moving. The only constant is change.
Emre knew that he had to change something in order to still be at the top of his game. After commissioning several market studies, he saw that accessories would be much in demand and that there was a decrease in demand when it comes to fashion jewellery and fashion watches. “People like to save money and then buy a Rolex or Omega”, Emre says. He continues, “When I was selling and distributing Armani watches, my buyers were clients who loved the specific brand and wanted to complement their looks with the right watch.”
So what he did was to change his whole stock and distribution to affordable, nice-looking accessories with no particular brand name. And after an initial testing phase, the accessories turned out to be the right decision as the turnover doubled as compared to earlier when he was dealing with fashion brands in the jewellery and watch field.

“Nowadays you have to be flexible in order to survive and have succeed in the market, you have to be flexible and don’t let obstacles and hurdles take away your motivation. No one is doing the job for you, you have to do it yourself”, he reasons.
Entrepreneurship is a lofty undertaking that can be exceedingly overwhelming. Original ideas, thorough preparations, responsibility, value addition, financial performance, business acumen, competitive edge etc are some quick thoughts that come to one’s mind. Entrepreneurship is an all-consuming involvement. Though it’s a highly challenging route to take, the sense of fulfillment that one may realize can be manifold. Small miscalculations can result in huge loses and the same time small steps or calculated risks can result in windfalls.
Since Goldi Group Switzerland has several divisions, Emre learned at a young age to see problems as opportunities to create something new.


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