S.T.Unicom launches Bomma exclusively in India which introduced a New Lighting Collection

Mumbai, 28th July, 2018 - BOMMA, a leading Czech producer of designer lighting produced from hand-blown crystal, launched its two latest collections there, as well as several innovations of existing designs. This marks the first complete introduction of the company’s new identity, created under its Art Directors from the deFORM studio. Bomma’s newly defined direction also reflects in its visual style, designed by the Najbrt graphic studio and presented at the trade fair in the form of a new logo and a unique catalog.

Along with their renowned award-winning collections, Bomma launches two brand new collections: UMBRA and DARK & BRIGHT STAR, both designed for Bomma by the Dechem studio. The ORBITAL collection by Bomma’s Art Directors, the deFORM studio, thus announces its second premier, having just been successfully launched in January at the Maison et Objet trade fair in Paris.

Nine months after the arrival of its new Art Directors Jakub Pollág and Václav Mlynář (studio deFORM), Bomma presents its new vision in a comprehensive show for the first time. Under the creative leadership of young designers, this progressive Czech brand is clearly focused on the combination of top-level craft, technology and design. The common denominator of all Bomma products combines perfect quality hand-blown crystal, exceptional craftsmanship along with technological processing, ingenious details and sophisticated design.

“The Light+Building trade fair is a very important moment for Bomma. We are launching two new collections, a new branding and we especially showcase Bomma’s new direction,” explained Jakub and Václav of the deFORM studio, adding “Bomma’s presentation at this trade fair is the result of months of intensive work and we hope that visitors will enjoy it as much as we do. It’s a true step beyond for us.

NEW VISUAL STYLE
The new visual style designed by the Najbrt studio aptly captures the characteristic features of Bomma lighting production. Here, the hands of master glassmakers transform the organic material from hot molten crystal to perfectly crafted, nearly exact sophisticated products. It was this combination of traditional glassmaking craft, along with Bomma’s own technological know-how and contemporary design that inspired the new logo and typeface.

“The new brand of Bomma glassworks is based on the contrast of round shapes and sharp lines,” explained Aleš Najbrt, the Creative Director of the Najbrt studio. “The character of the original font and brand arise from the essence of Bomma’s glassmaking art, a combination of hand-blown glass with precise modern technologies. This, along with new photography, creates the basis for the visual style of the glassworks and responds to its change of direction.”

Just as with Bomma products, the new branding carries a confident sense of refinement and ingenious details that run counter to obvious appeal. The logo demonstrates Bomma’s product sophistication, focus on detail and the inherent beauty of simplicity. At the same time, the first letter of the logo serves as an individual symbol that paraphrases a glassmakers’ pipe and the perfect circle – a shape that so typifies Bomma lighting.

About Bomma

Since its founding in 2012 in Světlá nad Sázavou, Czech Republic, Bomma continually moved traditional Czech glassmaking craft and lighting design to new levels. Leveraging centuries of glassmaking tradition in East Bohemia, Bomma takes advantage of a rich pool of talent and the top-level skills of master glassmakers. Rather than simply maintaining these traditions, Bomma sets today\'s standards of glassmaking with its modern glassworks and concentrates on the development of original glassmaking technology. This dedication provides designers with unusual possibilities to create truly unique collections.

Company :- S.T.UnicomPvt.Ltd

User :- Banani Mukherjee Das

Email :-communications@stunicom.com

Mobile:- +91 9073697733