Following the Fresh Logo Launch, Monte Carlo Opens a New Store in Rajouri Garden

New Delhi, June, 2018: Monte Carlo, India’s premium fashion brand gets closer to the West Delhi shoppers as it inaugurates its latest exclusive store in Rajouri Garden, a prominent shopping hub of the capital. The newly launched store is spread over a vast area of 1600 sq. ft., and offers a modern shopping experience

 

The new brand outlet includes a diverse range of stimulating clothing options for men and women across all age groups. Its alluring ambiance is all set to treat its customers with contemporary décor, plush feel and ultimate comfort. The staff at the store is specifically trained to deliver a smooth and pleasant experience to the customers.

 

Monte Carlo’s SS18 collection along with Luxuria, an opulent collection designed for elite buyers are featured at the new store. The SS18 collection boasts of tees, shirts, linen shirts, denims, trousers, dresses, shorts, tunics, jackets and tracksuits for men, women and tweens (between 6-16 years), in lively colors and quirky designs while the Luxuria collection features limited edition double mercerized polo t-shirts, produced using premium fabrics and designed keeping in mind the international quality standards in textile industry.

 

“Monte Carlo’s new retail store in Rajouri Garden is one of our largest stores in Delhi. Following our strategy to revamp the brand identity and render it a fresh appeal, the store features a discreet architecture and an utterly pleasing décor. It showcases a beautiful amalgamation of traditional and modern, which creates curiosity amongst the customers, leaving them wanting to explore and shop more at their every visit.” says Mr. Rishabh Oswal, President, Monte Carlo.

 

The newly launched store already registered a heavy footfall on its very first day with shoppers checking out the stylish SS18 collection and rejoicing the new look and feel of the brand.

 

Recently, Monte Carlo also came up with a new logo, revamping its brand identity, wherein the blue background and red rectangle enclosing the text has been given up and the tagline is brought closer to the brand name ‘Monte Carlo’, which is given a new typography style. The triangle with letters ‘mc’ has been retained, and given a dynamic appeal in order to connect with the fashion conscious populace and exhibit a contemporary expression.

 

Designed with utmost planning and attention, the bolder and trendier logo signifies the ethos of the brand better and will be featured in all brand communication, hence forth. The company has retained its tagline “It’s the way you make me feel”.

 

“We decided to revamp the logo after utmost planning. We wanted to design it in line with the evolving time and with the transformation in patterns of our apparels which reflects an international vibe. A lot of thought and diligence has gone into the new logo which is quite stylish and vocal of the aesthetics and quality of our apparels”, says Mr. Rishabh Oswal, President, Monte Carlo.

 

Monte Carlo is already an established brand in North, Central and East India and enjoys great customer loyalty. The brand has always been bringing the latest international trends to Indian market and offering meticulously designed apparels of premium quality. Coming up with a new logo and adding more brand outlets at prominent locations in major Indian cities is part of the brand’s new marketing strategy to become the ‘one-shop-destination’ for the fashion enthusiasts.

 

ABOUT MONTE CARLO FASHION LIMITED

With the years of enriched experience & expertise, Monte Carlo has successfully established itself as a respectable and ethical player in the apparel industry. It has cemented a stronghold in the garment industry with its huge range of all season clothing. It is one of the few fashion apparel brands that are listed at Bombay Stock Exchange & National Stock Exchange.

Monte Carlo’s products reach the end user through different channels like, Exclusive Brand Outlets, Multi Brand Outlets & Large Formats Stores. Currently, Monte Carlo is available through more than 225 Exclusive Brand Outlets & over 1500 Multi Brand Outlets in India and abroad. Monte Carlo has also marked its presence in Nepal & Bangladesh with its exclusive outlets. The company’s products are also available online now, retailing through its dedicated website www.montecarlo.in and is also available on other leading ecommerce portals such as Jabong, Myntra, Snapdeal, Amazon etc.

Company :-Teamwork Communication Group

User :- Geetanjali Kaushik

Email :-geetanjali@teamworkpublicrelations.com