JIMS’s Media Conclave on Commercialization of Media Content

New Delhi, January 9, 2012: Jagannath Institute of Management Science (JIMS), an institute of excellence, inspiring value-based education, research and development, organized a media conclave on 'Media content is affected by commercialization'. The event was held at NSUI Auditorium today.

Many leaders from the various media houses participated in the discussion. According the participant, the commercialization is the need of the hour. Since the audience have plenty of option for content, it depends on which newspaper/channel they choose. When the media is blamed for excessive number of advertisements, people are forgetting the fact that along with increase in the commercials both the pages of the newspaper and number of news channels is also increased. Thus the commercialization doesn't have much impact on the editorial stories.

Soumya, a second year Journalism student of JIMS, said, "The discussion was quite interesting and informative. We got an opportunity to interact with eminent personalities of the media industry and collect first hand information about the issues discussed during the debate."

According to Ms Nirmal Bhatnagar, Dean Dept. of Journalism and Mass Communication, "Today our student had a very healthy interaction with the media leaders. They got to understand how the media perceive on this issue."

In the present day, media is losing its credibility as the space for editorials are seized by the commercials. Media are moving away from the crucial role it plays in the society as an opinion maker. Commercialization is blamed for this major shift in the role. At the backdrop of these issues, the JIMS has taken a step forward and organized this media conclave to find out the possible solution to tackle the issues.

About JIMS

JIMS, a part of Jagannath Gupta Memorial Educational Society was set up in set up in 1993 in the memory of Late. Sh. Jagan Nath Gupta and has been providing holistic professional education for the past 18 years. It is a center of academic excellence, offering programs in various fields like Mass Communication, Management, IT, Hotel Management, FD & ID, Law and B.Tech.

The standards it has set for the quality of its courses and programs, and the delivery system adopted, have enabled the Institute to attract students from across the country. JIMS has come a long way as an institute of excellence in the field of professional education. The institute has always been proactive in adapting to the changing needs of the industry. In JIMS, emphasis is laid on inviting visiting faculties and guest speakers from reputed academic and corporate sectors to give students the benefit of their rich expertise and experience. All-round personality development, exposure to general, political, scientific and cultural trends and honing of communication and interpersonal skills of students are some of the key focus areas of the institute.

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