OBEETEE rugs to grace Taj Khazana stores

New Delhi, September 2016: OBEETEE, the largest and one of the oldest hand woven rug companies in the world, has announced its partnership with Taj Khazana - a chain of luxury lifestyle stores located in select Taj Hotels.

OBEETEE is a dynamic organization known with its design excellence, quality craftsmanship, process innovation and ethical practices throughout its almost 100 year history. It has the largest and most modern rug manufacturing facilities in the world. The association with Taj Khazana unites the two entities in the spirit of acknowledging the boundless creative talent of Indian artisans and craftsmen. The Taj Khazana stores showcase artifacts and collectibles created by master craftsmen of India; each piece exuding discrete luxury and each store exquisitely decorated to celebrate the heritage of the country.

Identifying with the brand ethos of Taj Khazana, OBEETEE carpets are also synonymous with excellence as they are widely recognized as timeless treasures woven with years of toil combined with master artistry and vintage techniques, by skilled artisans. Each rug is crafted with love, care and a deep desire to create ?living histories?.

On the partnership, Angelique O\' Brien, President Marketing, OBEETEE, said: ?We are very excited to be associated with Taj Khazana ? the luxury Indian boutique with a global appeal. Both the organizations - The Taj group and OBEETEE, have always supported Indian tradition and have strived to provide sustainable livelihood opportunities for artisans and weavers. With this association, we hope to reach out to a wider network of art aficionados and make our beautiful rugs easily accessible to our collective patrons. We will be showcasing the most stunning artworks of our weavers ? our premium collections at the Taj Khazana stores ? The Museum Collection and the Nizam Collection.?

About OBEETEE
OBEETEE is one of the largest handmade rug makers in India and one of the oldest hand-woven rug companies in the world. OBEETEE?s outstanding quality and reputation have earned the interest of many famous and notable people, including her Majesty Queen Elizabeth II. Founded as Oakley Bowden & Taylor in 1920, OBEETEE has grown to 650 permanent employees and works with 20,000 independent artisans who are engaged in weaving and processing our rugs in India. Thanks to their efforts, OBEETEE is the leading producer and exporter of hand-the wool mark licensee for hand-knotted carpets. OBEETEE has the greatest in-house capabilities of any rug-maker in India, thanks to their modern dyeing plant and inspired design department.

The OBEETEE colour bank holds over 4,000 colour-fast shades of wool. The designers at OBEETEE constantly study new textures and fresh combinations, to ensure the production of the finest quality rugs available in India. OBEETEE cares for the artisans and the environment as much as they care about the quality of their products. Their environment friendly power systems run mainly on gas-derived biomass. The company looks after the extended families of its workers and ensures use of safe dyes and chemicals. Internationally recognized as the premier source for the finest of handmade carpets in India, OBEETEE has received countless national awards for being the country\'s largest and most reputable exporter. OBEETEE Pvt. Ltd. is based in Mirzapur, India, on the Grand Trunk Road between Delhi and Kolkata. Progressive, dynamic and ethical, OBEETEE is constantly striving to offer the best quality products and a lifetime of beauty and delight to its customers.

Company :-Crosshairs Communication

User :- Shilpi Srivastava

Email :-shilpi@crosshairscommunication.com

Phone :-+91 11 46707025

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