• Introduces ‘Calling Ka Naya Tareeka’—App-To-App Talking For Rs 39, Offers 300 Minutes Of App-To-App Talking—Anywhere In India And The World
• App-To-App Talking Offers Superior Hd Voice Quality And Instant Connectivity To Customers Freedom From Slow Data Access—Ultra-Fast Internet
• Speeds On Phones And Other Connected Devices
Indore, 24 August 2016: Reliance Communications, India’s fully-integrated telecom service
provider, today announced the introduction of Next-Gen APP-TO-APP CALLING in the country and
worldwide, launching the ‘Calling Ka Naya Tareeka’ offer for existing and new customers. With
‘Calling Ka Naya Tareeka’, customers will experience significantly better app-to-app voice calls with
high-definition (HD) quality and instant connections. Further, RCOM’s 4G LTE network in the 850-
MHz spectrum band—considered worldwide as the most optimal frequency for Next-Gen voice and
data services—will provide an unparalleled user experience.
Commencing with its pan-India launch of the India-first ‘Calling Ka Naya Tareeka’ offer, RCOM is
offering HD app-to-app calling at an introductory price of just Rs 39—for 300 minutes of calling in
India, and anywhere in the world. In the fast-changing telecom space, the new plan will enable
RCOM’s customers to make calls worldwide through various popular data-based apps, such as
Whatsapp, FB Messenger, Skype, Google Hangouts, imo and Viber, amongst others.
Unveiling the new service, Mr Gurdeep Singh, Chief Executive Officer, Consumer Business,
Reliance Communications, said, “RCOM has always had a special emotional connect with Madhya
Pradesh & Chhattisgarh, and we are excited to redefine voice calling in India by introducing the
‘Calling Ka Naya Tareeka’ offer in the state, offering app-to-app talking in India, and anywhere in
the world. Using our Next-Gen 4G LTE network, customers will experience HD quality and instant
connectivity, freedom from slow Internet access and blazing data speeds on the digital
superhighway. They will enjoy uninterrupted HD video streaming, super-fast uploading and
downloading of movies, music and images. For Rs 39, customers can talk for 300 minutes anywhere
in India and worldwide—that makes it very affordable too for mass adoption.”
Reliance Communications Limited, Registered Office: H, Block, 1st Floor,
Dhirubhai Ambani Knowledge City, Navi Mumbai 400 710 & CIN: L45309MH2004PLC147531
With this launch, customers in MPCG—riding on RCOM’s world-best 4G LTE network— will also be
able to experience blazing data speeds on their mobile phones and other connected devices.
Reliance Communications’ super-fast data speeds, delivered on the 850-MHz frequency band, will
be available simply with a new SIM dispatch, delivered to their doorstep. To ensure an even richer
voice and data usage experience, RCOM is striking alliances with top e-Commerce companies and
device manufacturers to drive the fast-evolving ecosystem.
To begin with, RCOM’s Next-Gen services are being made available to customers across a range of
smart devices, including mobile phones and the highly-successful Wi-Pod data access device.
RCOM has historically led the telecom story in India, and this launch of the country’s first app-to-app
talking plan is the latest addition to its growing list of firsts.
Special demo zones and kiosks have been installed at the company’s Reliance Stores across the
country so that customers can get to experience the true power of the new launch. The widest and
latest ranges of Smartphones and data access devices are already available at all Reliance Mobile
About Reliance Communications
Reliance Group, founded by the late Shri Dhirubhai H Ambani (1932-2002), currently has a net worth in excess of Rs 100,840 crore
(US $15.2 billion), cash flows of over Rs 11,300 crore (US $1.7 billion) and net profit of over Rs 5,100 crore (US $0.8 billion).Reliance Communications is India's foremost and truly-integrated telecommunications service provider. The Company has a customer base of over 107 million, including over 2.6 million individual overseas retail customers. Reliance Communications’ corporate clientele includes over 39,000 Indian and multinational corporations including small and medium enterprises and over 290 global, regional and domestic carriers.Reliance Communications has established a pan-India, Next-Generation, integrated (wireless and wire-line), convergent (voice, data and video) digital network capable of supporting best-in-class services, spanning the entire communications value chain, covering over 21,000 cities and towns and over 400,000 villages. Reliance Communications owns and operates the world’s largest Next- Generation IP-enabled connectivity infrastructure, comprising over 280,000 kilometers of fiber optic cable systems in India, the United States, Euro pe, the Middle-East and the Asia-Pacific region.
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