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Visual ID Create Next Generation Retail Design For Telia

The Telecom retail-world is complicated when compared to many other segments. The technology changes fast. Entirely new product categories emerge often, with constant releases of new products, creating high demand on both retail-solutions and the staff that sell them. Devices, software and product offers must all be explained and compared, while considering individual customer needs. In short, Telcom retail is more demanding than other straight-forward shops.

Visual ID has developed concepts together with Telia for 10 years, creating retail strategies and developing functional store designs. Brand experience, customer flows, products displays, omni channel and more, are all vital parts when designing optimal solutions for the modern shopper.

Telia acts in a customer-driven industry. Services need to be explained and products are plentiful. Therefore, the design strategy has been to emphasise customer clarity by using very structured exposure of Products, coupled with easy-to-understand communications regarding the Telia's Services.

Concepts should be simple, but flexible to be able to handle updates and changes over time. It consists of a basic scene that can be dramatized through content, for example in the form of campaigns and temporary guest games that color the in-shop experience for a determined time.

The digital content provides both inspiration and information, and combining digital and physical retail experience allow Telia to have more content and information, more quick changes, faster updates and much more.

Marshall was first to appear in this newly designed zone with launch of their mobile phone.

An addition to the campaign tables was to create cabinets with open shelves to expose product cartons and Marshall was very pleased with his presence in the Experience Lounge.

These new zones has become highly appreciated parts of Telias stores, they get both customers attention and allow opportunities for amplified partner/brand exposure.

Limited time-cycles for activation of the surface keep the zones interesting and exciting for consumers.

About Telia

Telia Company (, the New Generation Telco. Their approximately 20,000 talented colleagues serve millions of customers every day in one of the world's most connected regions. With a strong connectivity base, we're the hub in the digital ecosystem, empowering people, companies, and societies to stay in touch with everything that matters 24/7/365 - on their terms. Headquartered in Stockholm, the heart of innovation and technology, we're set to change the industry and bring the world even closer for our customers.

About Visual ID

Visual ID ( is a design agency with professionals from a variety of backgrounds including business management, marketing & PR, industrial design, product development, and hospitality. We do Brand & Communication work as well as Product, Retail & Conceptual Designs. As a team, we work closely with clients delivering state-of-the-art concepts, always with the end-consumer in mind.

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Contact Information

  • Name: Patric Slettman

    Company: Visual ID

    Telphone: 46-7-03993929 , -

    Address: Allhelgonagatan 3, 118 58 Stockholm