EJ Barnes, proprietor of EJ Electrical Works, says theres more to light than meets the eye. It influences moods and perceptions, and consumers can use an understanding of this phenomenon to set the tone in home and business settings.
Atmosphere is very important, he says, but most people spend more time considering paint colours than they do on choosing the right light colour and intensity. Lighting has a profound effect on people.
Sometimes, people use light very effectively without knowing quite why they chose a certain approach to lighting. But, if you read up on how light affects us, consumers can use that knowledge consciously and strategically in both home and business environments.
Cool and Bright vs Warm and Dim
Barnes explains light using two contrasts: cool and bright or warm and dim: As with colour, there are many shades in between, he says, but if you understand these two, youre off to a good start.
Heres the theory: as diurnal creatures, how alert and on-the-go we are depends a lot on light. As the sun rises and brightens, we wake up. Then were on the move, getting things done. By late afternoon, the light is warmer, and it dims towards sunset. Before people had artificial light, including fire, theyd settled down and gone to sleep when it became dark.
[Theres research that shows](https://www.psychologytoday.com/us/blog/people-places-and-things/201509/colors-light-and-life) that its not just the sun that influences us, says Barnes. Artificial light has a similar effect. Were at our brightest and most energetic when light is bright and cool. So, if consumers were lighting an office or a gym, for instance, theyd choose bright and cool lighting. When light is dimmer and warmer, people tend to relax. The light tells us weve done our work for the day, and its time to wind down.
Practical Examples of Light Psychology in Action
The restaurant and fast food industries provides a good example of how people can use light to influence mood, although Barnes says he has seen some outlets getting it wrong too. At a fast-food outlet, they want people to choose and order quickly, eat their food, and leave, he explains. Then, the tables available for the next customer. Now think about lighting: its bright and cool. Thats good for decision-making and keeping you on the go.
Restaurants dont want you to rush. They want customers to settle down, relax and take your time, preferably through two to three courses. The longer customers are there, the more food and beverages theyre likely to order, so they create an atmosphere that promotes relaxation with warmer, dimmer light.
Take a look at retail stores too, says Barnes. A supermarket wants its customers to jog through, get your business done, and leave. They dont want people strolling around looking at every purchase option for ages. The light is right for quick decision-making and energy. But if a business is selling luxury Persian carpets, businesses want people to feel relaxed, take their time, and examine all your merchandise.
Light Psychology at Home
Most people already use light psychology at home, but Barnes feels that being more alert to what were doing can be helpful: Think about a bedroom. Bright, cool light doesnt work there at all. Of course, if consumers want it, they can get it, but while it looks great, it [could affect their ability to sleep after you put the lights out](http://sleep.mysplus.com/library/category2/article1.html).
People probably already use low lights or candlelight to create an intimate atmosphere in entertainment areas, but if theyre hosting a gathering where they want people to be more on the go, they can adjust the lighting to promote a higher-energy atmosphere and greater mental alertness.
Getting it Right
Barnes tells us that lighting design is a field of its own, but he doesnt always have a designer giving him specifications. Often, its an entrepreneur with a space to fit out for business, or someone renovating to create a dream house. At times like these, he uses what he has learned about light and how we interact with it to create lighting designs that work for his clients. The psychology of light is one of the factors he keeps in mind.
About EJ Electrical Works
EJ Electrical Works is a local Gold Coast business. It also serves the Northern Rivers area. You can visit [EJ Electrical Works](https://ejelectrical.net) website or call 1300-DIAL-EJ, thats 1300 342 535.
Written & Syndicated by [Baxton Media](https://baxtonmedia.me).
Company :-EJ Electrical Works
User :- Elijah Barnes
Url :- https://ejelectrical.net/