February 5, 2018 – Crocs, Inc., a global leader in innovative casual footwear for women, men and children, today announced the worldwide debut of its Drew Barrymore ♥ Crocs Color-Block Collection. The line, which includes special-edition footwear styles for women and children, was designed in partnership with Drew Barrymore, an ambassador for the brand’s “Come As You Are” campaign.
Featuring fresh combinations of white, navy and yellow and custom-designed embellishments, Color-Block links the bold look that consumers love about Crocs with design touches that speak to Barrymore’s personality and style. The exclusive collection is available on popular Crocs silhouettes, including the Classic Clog, the Crocband™ Clog and the Crocs Sloane Slide.
“When it came to designing my first ever footwear collection with Crocs, I was inspired by love, positivity and the little quirk – or quirks, in my case – that makes each of us unique,” said Barrymore, the Golden Globe Award-winning actress, producer, director, cosmetics line creator, author and mother. “Working together on these Drew Barrymore ♥ Crocs styles was a genuine labor of love and I’m excited to share a piece of my one-of-a-kindness with the world.”
Crocs is also thrilled to welcome Barrymore back as one of three ambassadors for the evolution of its “Come As You Are” campaign in 2018. Anchored in optimism, versatility and comfort, “Come As You Are” celebrates uniqueness and individuality, and, most importantly, what it means for everyone to be comfortable in their own shoes.
“Drew is unapologetically optimistic and delightfully positive, and we think those traits, which are also central to our brand philosophy, shine throughout the Drew Barrymore ♥ Crocs Color-Block Collection,” said Michelle Poole, Crocs Sr. Vice President of Global Product and Marketing. “These styles do a great job capturing Drew’s spirit while offering our consumers a fresh, stylish take on several of our iconic Crocs silhouettes for women and children.”
Starting at INR. 3200, this exclusive collection is going to be available online on www.shopcrocs.in.
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for women, men and children, combining comfort and style with a value that consumers know and love. Every pair of shoes within Crocs’ collection contains Croslite™ material, a proprietary, molded footwear technology, delivering extraordinary comfort with each step.
In 2018, Crocs reinforces its mission of “everyone comfortable in their own shoes” with the second year of its global Come As You Are™ campaign. To learn more about Crocs or Come As You Are, please visit www.crocs.com or follow @Crocs on Facebook, Instagram and Twitter.
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