High Beam Shoe company is introducing a new Stealth Hiking Boot line, that includes a proprietary Technology called the HB6000. The 6000 is a completely integrated, LED Headlightight System originally developed for industrial, utility and military applications.
The new line targets multi-unit sales per transaction.
Appealing to Adults with the Utility and tech, but with 2.3 children per household, High Beam believes that the light system in the Kid’s line is what is going to drive the multi-unit sales.
The Stealth Boot System works like a car's headlights, High/Low beam function that puts out a whopping 60' of light. Other features are the Magnetic Quick Charger, and Storage Mode. Storage mode holds a full charge on the boots for up to 3 months, so they are always ready when you need them.
Not only is the new Hiking line aimed Families, but at bridging the gap between the Casual and Activity Specific footwear buyer.
The Outdoor Industry has been needing something new for a while now. For Consumers, a new category option could be just the thing to get excited about, and spark new interest in the languishing Footwear category.
For Retailers, a new category could encourage casual buyers to graduate up to the Activity Specific category, giving a boost to existing client sales. Online competition is stiff so the prospect of new buyers, multi-unit sales and a product that doesn’t cannibalize their existing brands could be just the thing to shake up the Outdoor Footwear market.
The New line of Stealth Boots are slated for delivery starting in march 20/20
You Can See the New Line Here:
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