ViewSonic Corp., a leading global provider of visual solution products, organised a live screening of ICC Cricket World Cup match between India and Pakistan in three different cities of the country. The screening was organised for the members of Senior Citizens Council of Delhi in Delhi, Unnati Centre in Bangalore and Helping Hands Old Age Home in Guwahati. The match was hosted by England in the Old Trafford cricket ground in Manchester on Sunday (16th June).
This screening was an attempt by ViewSonic to bring people closer with this match and give the overlooked “larger than life experience” to the under-privileged. The brand associated with these NGOs explicitly to connect with the youngsters and senior citizens who have been staying in these homes. The initiative is a brand’s contribution to add happiness and joy in their lives.
Talking about the screening, Mr Muneer Ahmad, Business Head ViewSonic India said, “Each individual relates to cricket in their own unique way and when we talk about the India-Pakistan match the level of enthusiasm in cricket lovers is extraordinary. Watching something on a bigger screen always tend to build up the excitement and watching the Indian cricket team in-action on the big screen was surely bound to leave people in an awe. This screening was a small effort by us to reach out to the people and bring them together with this sport. We were extremely happy to see the people enjoying the match on our projector screens as cricket is not just a sport in India, it is a religion and every victory is like a festival.”
The projector used for the screening in Guwahati and New Delhi was PG705HD, a high brightness projector that combines 4000 ANSI lumens and 1080p resolution to project images full of depth and detail, even in brightly lit spaces. With the projector’s energy-saving SuperEco mode, PG705HD is able to reduce power consumption and extend the projector’s lamp life to up to 15,000 hours. On the other hand projector used in Bangalore was PX706HD, a projector designed with the brightness of 3,000 ANSI Lumens, 1080p resolutions, short throw lens and 1.2X adjustable zoom for flexible installations and versatility to play games in any room in your house.
The viewers were cheering for team India and rejoicing together while watching the match. ViewSonic also arranged for some munchies and drinks for the viewers to give them a thrilling experience of the match. The audience were seen having a great time and the elders were seen reminiscing their childhood days.
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