New luxury hair care brand Luxju Natural Hair Products
announced today the launch of its Nourishing Hair Mist, another step forward in quality natural hair care. Formulated with natural and organic ingredients, the new mist is specifically designed for women who no longer want to use harmful and hazardous products on their hair.
More than 79 percent of black consumers wore a natural hair style in 2017, according to a recent study.1 Luxju created the hair mist as a mid week moisturizer that softens curls, adds sheen and restores the moisture level and hydration to curly hair, all without using harmful ingredients. Daily misting provides the much needed boost that curly hair needs to prevent dryness. With an all natural exhilarating and intoxicating floral fragrance, it’s a powerful blend of fruit extracts and organic aloe vera.
Luxju formulated the product in response to growing awareness of the harmful effects women of African descent face when using hair products formulated with toxic ingredients. The potential harm of using these products was highlighted in a recent study lead by Jessica Helm, PhD, a scientist at the Silent Spring Institute.
“This study is a first step toward uncovering what harmful substances are in products frequently used by Black women, so we can better understand what’s driving some of the health issues they’re facing,” she said. “Chemicals in hair products, and beauty products in general, are mostly untested and largely unregulated.”
Veronica J, founder at Luxju said, “It’s important for healthy natural curly hair that products are formulated with quality ingredients, and do not contain chemicals and harsh ingredients e.g. parabens and phthalates, that are not only harmful to natural hair but also to women’s health.”
One of the main struggles women have with curly hair is that it can be overly dry. The Nourishing Hair Mist will nourish and moisturize between washdays. “Conditioners, hair creams and masks provide much-needed moisturization to curly hair,” said
Addie Gombauld, president of the Caribbean Society of Cosmetic Scientists. “The secret to healthy hair resides in always supplying hydration, especially to hair that has been damaged by aggressors.”
“Having healthy hair is a process that takes time, but after consistent use of the Nourishing Hair Mist we believe women will see a remarkable change in the health look and feel of their hair,” Veronica J said. “We are so excited to launch our hair mist. It’s part of our commitment to providing women with healthy alternatives as they embrace their natural hair.”
About Luxju Natural Hair Products
Luxju Natural Hair Products a US- based luxury hair care brand that has expertly crafted a range of high quality natural and organic ingredient products for naturally curly hair.With distribution of its products in the UK and US, the products are designed for wavy, coily, kinky and curly hair types to bring out the beauty of natural curls.
At Luxju we offer solutions to improve natural hair regimens, not the same old advice and ineffective product recommendations. The brand and blog offer discussions and solutions around the natural hair journey, dry hair, natural hair products, transitioning and curly hair.
Luxju is truly loving care for natural hair, and for those women who want to embrace their natural hair with confidence, clarity and charisma to ultimately experience luxurious hair. For more information, visit https://www.luxjunaturalhairproducts.com/
1Global Hair Relaxer Market by Distribution and Geography – Growth, Trends and Forecast (2018-2023) – ResearchAndMarkets.com
Luxju Natural Hair Products
Boynton Beach, FL 33474
Email ID : PR@luxjunaturalhairproducts.com