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Project ‘Garima’ aiming to change Indian Attitude towards Cleaning Profession.'

17th January 2019 – Improving and standardizing the skill sets for the important, but often ignored the cleaning industry staff. Achieving Dignity for the Cleaning Profession is the core aim of ‘Garima’. Once qualified, trainees are helped to find a job as a Hygiene Technician with Diversey’s business partners, reflecting the underlying aim to bring dignity to the cleaning profession.

For the second year running, Diversey India Hygiene Pvt Ltd has achieved the honour of being placed on the Inclusive Business List. Diversey India Hygiene has qualified due to the achievements of their Garima: Diversey School of Hygiene, India. “Garima” – the Hindi word for dignity – refers to the company’s skill development initiative, which offers opportunity for India’s unemployed youth to learn the basic Science of Cleaning behind hygiene.

Mr.Himanshu Jain, President of Diversey APAC, describes Diversey’s strategy: “What Diversey is trying to do in India is eventually transforming the cleaning industry in all towns and villages of the country, to make a real difference to people’s lives. We’re introducing the concept that cleaning and hygiene is a scientific process rather than a chore. It’s more about disease prevention than dirt removal. Garima reflects our belief that creating a healthy and safe world (our vision is A healthy & safe world where people are free to live their lives.) is of paramount importance as we still tend to look at a cleaning professional as just a cleaner or janitor, not someone who is important in our lives.”   

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