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Dyson launches the Dyson Airwrap styler to curl, wave, smooth and dry hair with no extreme heat

[India, 24th December, 2018] Following on from the runaway success of the Dyson Supersonic hair dryer, Dyson today unveils its second piece of beauty technology: the Dyson AirwrapÔ styler. The Dyson AirwrapÔ styler uses jets of air to allow you to achieve voluminous curls, natural waves and smooth finish at home.

Dyson engineers always start with the problem. The teams researched current styling technologies and identified what they feel to be areas for improvement. Tangled hair. Temperature damage. Size. Weak and unruly airflow. And the desire to achieve salon like hair styles at home.

At the heart of this story comes a radical idea: harness Dyson’s digital motor to create a phenomenon known as the Coanda effect. The Coanda effect occurs when a high-speed jet of air flows across a surface and, due to differences in pressure, the air flow attaches itself to the surface. Taking advantage of this principle, Dyson’s team of aerodynamicists created a way to style hair using only air combined with heat. The result, whether you choose to curl, wave, smooth or rough dry your hair, creates a natural look with a sleek finish, helping prevent extreme heat damage.

“We have been obsessively manipulating airflow for more than 25 years. Our expertise in aerodynamics is one of our core technologies. Harnessing the power of Dyson’s digital motor we have engineered a truly unique styling tool preventing extreme heat damage when styling. I’m immensely proud of what our engineers have achieved.” James Dyson, Founder & Inventor.

Dyson’s team of engineers and hair scientists go to great lengths to understand hair from root to tip. After building state-of-the-art hair laboratories, the team spent more than six years testing and researching different hair types and styling habits around the world. They identified two key desires and challenges when it comes to styling:

1. People desire body, fullness and movement. They want to avoid limp hair with little body.

2. Others desire smoothness without losing volume. They tend to suffer from frizz and too much body which makes styling difficult.

Dyson’s continued investment in hair science and understanding the needs of diversified population has enabled its engineers to develop a styling tool capable of styling multiple hair types - without causing extreme heat damage.

Powered by Dyson V9 digital motor, the Dyson AirwrapTM styler along with its unique styling barrels has been created by an in-house team of experts to use air to style hair, without the need to rely on extreme heat. The motor spins to create an area of high pressure at the top of the styling barrel. A high velocity jet of air disperses out of six air slots around the barrel. This generates a physical phenomenon known as the Coanda effect which allows the hair to curl around the barrel to style.

The machine’s styling brushes are also engineered to take advantage of the Coanda effect. To achieve a sleek smooth finish, the brushes align hair when styling, helping to provide a smooth shiny finish when dry.

In order to keep the airflow focused in the desired styling direction engineers incorporated a switching mechanism. This directs airflow according to the tension in the brush. No matter which way you brush through hair strands, the air flows in the direction of your hair. This helps achieve a stylist-inspired smooth finish.

Often, styling hair means blow drying before styling. The Dyson AirwrapÔ styler styles wet to dry. It is designed to retain optimum amount of moisture in hair necessary for proper styling and is not for blow drying.

Hydrogen bonds line each strand of your hair. When hair is wet, hydrogen bonds break down resetting the natural style of your hair priming it for styling.

After choosing the attachment for the desired look, the combination of powerful airflow and heat control allows you to style without extreme heat with ease – saving time and avoiding tangling.

Intelligent Heat Control:

Styling your hair should not be synonymous with damaging your hair. Like the Dyson SupersonicÔ hair dryer the Dyson AirwrapÔ styler has intelligent heat control. A glass bead thermistor measures the temperature up to 40 times a second, transmitting temperature data to the microprocessor and regulating the products temperature. This helps ensure hair does not become exposed to extreme heat.


Contact Information

  • Name: Divij Krishna

    Company: PR Pundit

    Telphone: , + 91 9654776017

    Address: 760 Udyog Vihar | First Floor | Phase V | Gurgaon - 122016 |India |Phone: +91 124 4229300-7