4rd December, 2018: Snack lovers have a new staple to binge on. FMCG major, Modi Naturals, strengthened their product line in the ready-to-cook food segment with an extensive variety of flavours for its range of high quality popcorn labelled PIPO. After a rousing welcome by the urban millennial demographic, the brand is set to live up to its promises of bringing unique flavours in India starting with Peri-Peri.
Already trending flavours under the PIPO brand such as Desi Cocktail and Cheese burst have become an integral part of prime time snacking, and a fusion blend of exotic Peri-Peri chilli with premium American corn is the latest addition.
“Although certain brands have already made India familiar with the usage of this African chilli for cooking meats, however, mixing this extremely strong and aromatic spice with popcorn is entirely new. It is something every Indian would instantly relate to as our taste buds yearn for spices and this exotic flavour will be perfect for in-between-meal snacks. This flavour will be popular among all age groups. One can shop this delectable popcorn pack online as well”, said Mr. Akshay Modi, Executive Director, Modi Naturals Ltd.
PIPO has added value to regular popcorn with a unique Mix’In taste bomb seasoning sachet that multiplies the taste, and the aroma of this snack. The use of premium quality wholegrain corn which is enriched with zinc, copper, fibre, antioxidants and other nutrients makes it a healthy snacking option. PIPO aims to democratize the intake of popcorn in the country because it is easy to cook, has a distinct flavour to offer and is an appropriate quick bite.
High-quality American corn used in making Pipo popcorn gives it an edge over other popcorn brands. It has no added cholesterol, contains good fibre and other nutrients that have several health benefits. Pipo popcorn is extremely easy to cook and takes 2-3mins to prepare. Each pack comes with a taste bomb sachet which instantly enhances the flavours and aroma by few notches. Convenient to cook, add-on taste bomb sachet, and health benefits make Pipo popcorn a social snack for all.
As the country’s gourmet popcorn market prepares to expand at a CAGR of 36% by 2022, adding new flavours to the quality popcorn PIPO will strengthen Modi Natural’s unique presence in the party snack food market further.
About the company
Modi Naturals the trust earned over 50 years of continuous commitment to quality. Going beyond the ordinary since 1974, Modi Naturals has recorded an annual gross turnover of over 293 crores in FY 2016-17. Its products have been bringing exquisite taste and health to consumer’s wish list. Modi Naturals has been in our endeavor to help our consumers get more out of life, Modi Naturals has been offering the best range of healthy cooking oils and food products, supported by our rich heritage, intense R&D and superior quality raw materials. It is our pursuit of excellence that reflects in our premium range of products. Being the first company to launch blended olive oil in India under its flagship brand Oleev, Modi Naturals has been the fastest growing blended oils brand in the last 5 years.