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Impact Communications forges association with Kumbh Mela, Allahabad 2019



2024-03-29 08:41:14 Events / Trade Shows

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As the Kumbh administration readies to welcome the tens of millions of pilgrims that will flock to Allahabad Kumbh in January 2019, Impact Communications a leading rural marketing agency has geared up for the Marketing Mahabharata that will play out on the holy grounds early next year.

The festival will take place over the 55 days and will see millions of visitors descend onto the platform and a predominant number from rural India.

The agency has forged strategic associations with the Kumbh Administration and various departments and would be creating key pilgrim conveniences and related infrastructure in the Mela.

Impact would be building facilities like Traffic & information booths, water kiosks, hygiene centers, Wi-Fi Zones, changing rooms etc. that will enable the agency to create visibility and experience opportunities for their clients. They will also leverage mobile technology to enable brands to disburse relevant content to the pilgrims.

Commenting on the development, Mr. Sanjay Kaul, Founder & CEO, Impact Communications, said, \"We are very excited and proud to be part of Kumbh Mela Allahabad once again. Pilgrim conveniences and facilitates remains a top priority for Mela authority, keeping this in mind we have forged strategic alliances with the Kumbh administration and its various departments. We have a twin goal of assisting administration and simultaneously create smart visibility, marketing and engagement opportunities for brands across the length and breadth of the Mela.\"

Impact Communications has been associated with 8 Kumbh Melas over past two decades, including having marketing rights of four Kumbh Melas. They have partnered and executed plans of over 30 brands including of GSK, Britannia, Eveready, Dabur, Colgate, Reckit Benkiser, Perfetti, Everest Industries, Wrigley etc.

Company :-Impact Communications

User :- Vaishali Basra

Email :-vaishali@impactcomm.org






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