Decoding the rural labyrinth at The Economic Times Rural Strategy Summit

2024-04-20 05:56:58 Events / Trade Shows

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The 6th Annual Economic Times Rural Strategy Summit returns to New Delhi on Sept 26 and 27 2018 as it seeks to enable industry leaders to ?Ddecoding the Rural rural Labyrinth?.

The timely event will be beneficial for stakeholders in moving ahead with new strategies in tapping the rural markets.

The spotlight on the rural sector is very apparent. Governments are making all out efforts in making infrastructure, digital growth and financial inclusion as priority areas. This is amply reflected in the soaring interest of consumer companies in actively leveraging the business potential in rural hinterlands.

Industry Representation

Top industry honchos from FMCG, e-commerce, Banking, Financial Services & Insurance (BFSI), Pharmaceuticals, Food & Beverages, Healthcare, Retail, Telecommunications, and Automobiles will disseminate their knowledge at the various sessions of the summit.

The summit?s deliberations will cover the following areas
? Government schemes for rural sector
? Expansion of current rural Infrastructure
? Scaling up geographically diverse rural market
? Rural storytelling and consumer connect
? Integrating e-commerce to the existing Brick and Mortar setup
? Addressing the demand-supply variations
? Impact of digital and data on rural outreach

Why the summit matters to businesses and services

Those who have looked beyond the charisma of urban markets can see the rising clout of rural consumers and they wisely understand that ignoring that emerging markets will be nothing but a huge risk.

It is apparent that the future is reserved for those visionaries who can see decode the DNA of the rural market. This is because 70% of the Indian population lives in villages and many business sectors are happily drawing more than 50% of their total revenue from that segment.

Evolution of the rural market

The summit?s agenda will be unravelling the new dynamics in the rural markets, their evolution, digital readiness and impact of mobile penetration and change in the storytelling medium.

Business stakeholders who implement old tools of village haats and wall arts in making sales in rural markets will use the summit as a pathway to evolved rural marketing.

Summit?s Significance

The summit, like the previous editions, will be coming armed with the knowledge that new age millennials and the connected rural consumers have many choices. The Rural folk are very smartphone savvy now and have many options at their fingertips with access to sufficient information.

The past editions of The Economic Times Rural Strategy Summit have already etched a strong imprint and curiosity among stakeholders on the ways and means of tapping the growing yet complex opportunities in rural markets.

The Economic Times Rural Strategy Summit is going to be a perfect experience for all stakeholders. Here, thought leaders and business leaders from the following segments will converge and the dissemination of knowledge will bring many methodologies into sharp focus.
? Rural Business
? Sales & Marketing
? Business Development & Commercial
? Product Marketing
? Market Access
? New Ventures
? New Product Development
? Branding & Communications
? E-commerce
? Corporate Communications
? Business Analysis & Planning
? Advertising
? Strategic Management
? Supply Chain
? Distribution and Channel Management

Case studies and experiences from actual practitioners in the rural markets will be offered for analysis in the various tracks and sessions. International case studies are sure to guide the participants on new cross-border learnings.

Innovative Sessions

One of the highlights of the summit will be unconferencing sessions of considerable duration for networking and interaction. Sector-specific opportunities and challenges will be the key take-aways from the parallel tracks.

Interacting with the Chief Guest

The summit will also offer a unique opportunity to interact with the Chief Guest. This will be break from the convention of policymakers speaking down to a mute audience.

The emphasis is on interaction to know the challenges and thoughts on opportunities to collaborate to maximize returns from rural markets.

All discussions on Keynotes, Panel Discussions, and Case Studies are aligned to specific action points.

Unconventional Formats

The event will traverse through unconventional discussion formats, paving the way for wider interaction with thought leaders and in making the content more brilliant and interactive.

The takeaways will be concrete thoughts and fresh ideas that can stimulate innovations in leveraging rural markets.

The 2018 edition of the Rural Strategy summit will scrutinize links in the value chain very closely. The thoughts shared by experts, ranging from policymakers to empowered consumers will expedite exchange of new ideas to frame a comprehensive rural strategy.