Incessant Launch of Herbal Cosmetics in Accord with the Indian Women’s Needs

2024-04-09 03:17:13 Business

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Growing awareness, changing lifestyles, backed by new entrants in the industry is propelling Indian Herbal Cosmetics Industry, says RNCOS.

Indian Herbal Cosmetic Industry is observing influx of national and international brands due to the increasing demand of Herbal cosmetics. Changing consumer lifestyle, availability of various products in an affordable price range, growing awareness among the consumer base concerning about side effects caused by prolonged usage of chemical based cosmetic products on their bodies alongside active participation of domestic players in the market, has resulted in a shift towards herbal products.

Highlighting the potential of this industry, Shushmul Maheshwari, CEO-RNCOS said, ?The Indian herbal and ayurvedic cosmetics market has been witnessing tremendous growth over the past few years. He further added, ?In order to cater to the industry, new entrants have been witnessed capturing existing and untapped market share through their product offerings, for instance, Azafran Innovacion, a company based in Ahmedabad, is focusing on creating organic beauty products and has invested INR 200 Million in a 40-acre facility outside the city in the western state of Gujarat, including an organic farm and greenhouses.?

According to RNCOS, brands such as, Forest Essentials, Biotique, Himalaya Herbals, Blossom Kochhar, Dabur, Lotus etc. have occupied a strong market position in the in the Indian herbal & ayurvedic cosmetics sector.

Further, online shopping is a growing trend in the country. The online shopping culture has increased in the country due to growing internet usage and changing work lifestyle. The herbal cosmetic players are providing online shoppers a pleasant experience through their high quality products and superior customer services. Moreover, the research and development in order to launch new brands and to sustain in intense competition present in the industry would continue to drive the herbal cosmetic market during the forecasted period.

With more than a decade of experience in cosmetics industry, RNCOS can act as a potential growth partner in all your business endeavors, be it product launching, geographic expansion, sales improvement, distributor/retailer tie-ups etc. We help make your business flourish by studying the market dynamics, collating with you business and devising the right strategies.

Download the white paper from this link: http://rncos.viewpage.co/Indian-Cosmetics-Market

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ABOUT RNCOS

RNCOS is a leading industry research and consultancy firm incorporated in 2002. As a pioneer in syndicate market research, our vision is to be a global leader in the industry research space by providing research reports and actionable insights to companies across a range of industries such as Healthcare, IT and Telecom and Retail etc. We offer comprehensive industry research studies, bespoke research and consultancy services to Fortune 1000, Trade associations, and Government agencies worldwide.