ServicePlan India Bags Pencil D&AD Awards 2017 for their Truth Unveiled campaign

2024-04-20 07:46:18 Business

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ServicePlan India, one of the leading creative agencies of the country, has been honored with the prestigious Pencil D&AD Awards 2017 for their Truth Unveiled campaign under the category of Impact Diversity & Equality.

On behalf of the aid organization IPRAS Women for Women, Serviceplan India along with ServicePlan Health launched Truth Unveiled - an acid victim awareness campaign that was done along on International Women\'s Day. The campaign highlighted the plight of acid attack women victims and the challenges they face thereafter. It also encouraged a global dialogue about the tragic effect acid attacks can have on the lives of ordinary people, and even succeeded in making the government aware of the plight of acid attack victims, which demonstrates the transformative potential when creativity is utilized for the greater good.

To create a national, eye-opening impact that forced India to face the truth, an unavoidable and far-reaching platform was needed. Serviceplan found this platform in ?NewsX, India?s leading English news network, where they were able to reach more than 100 million viewers. We collaborated with Asma, a brave woman who was tragically scarred in an acid attack as a young girl.

Commenting on winning the award for the campaign Ms Jaya Prasad, General Manager, Serviceplan, said ?We are overwhelmed on winning this prestigious award for our campaign. We are humbled to be associated with IPRAS Women for Women charity programme supported by female plastic surgeons who use plastic surgery to help restore the physical integrity and therefore the dignity of women affected by these injuries. It?s a great feeling to get recognized for your work and awards encourage us to support the change makers in the country. ?

D&AD Awards celebrate the finest creative work in the world. It nurtures outstanding work in the design and advertising industry each year with its international creative awards. A D&AD Pencil is recognized the world over as a shining symbol of the very highest creative achievement.

About ServicePlan India

Serviceplan India ? is a creative agency with its office in Gurgaon.

The Serviceplan Group is the largest and most diversified owner-managed and partner- managed agency group in Europe. Founded in 1970 in Munich as a traditional advertising agency, Serviceplan today has offices in 36 locations worldwide and more than 3,400 employees whose work regularly wins awards at national and international creative competitions is the largest and most diversified owner and partner-managed agency group in Europe with a close link to the most economically successful and culturally interesting regions in Asia like India, China or South Korea. They are proud to belong to the most creative & successful agencies worldwide and have been recognized with many awards across categories in Cannes Lions, Effies, D&AD?s, ADC, Clio?s and others.. What makes them stand out from other network agencies is a unique partner model, a fully integrated agency model and 100% organic growth.

They have been working for BMW and Lufthansa for years and are currently handling the BMW brand out of 23 markets worldwide from international team based out of Serviceplan Hamburg. Serviceplan India is currently working with Avantha Group - Thapar University for which they have done 6 digital films and are handling their creative duties since March this year. Not only this, from the past 2 years they are working for Plasser India, and have developed 18 films for them, Bharti Realty, VLAM-European Apples and Pears, Stanley Black & Decker.