Voylla\'s exclusive store launch in Malviya Nagar

2024-04-16 07:28:30 Business

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Voylla ? India?s largest fashion jewelry brand today launched its exclusive store in Malviya Nagar, New Delhi. Voylla is India?s leading fashion jewelry brand which retails from both offline and online mediums including offline stores, website and app. In the current fiscal year it has opened more than 210+ stores all over India and plans to open 250 by the end of 2017. Company is not only launching the store at Malviya Nagar Main Market, but will also be showcasing the shades of Rajasthan in the form of jewelry collection by Voylla which is inspired by most colorful and vibrant part of the country.

Among those who were seen enjoying the latest jewelry trends were Renu Husain, Iza Setia, Mansi Midha, Anubha Dawar, Nikita Khattar Arya, Neenu Anand, Roshni Thakur and many more.

As per Vishwas Shringi, Founder and CEO, Voylla.com, ?We have opened exclusive brand store at Malviya Nagar, New Delhi considering the fact that Delhi has all sorts of religious faiths, rituals, cultures and intellectual enlightenment that has evolved a magical spell on everyone and our new store in Malviya Nagar will add the trendy yet traditional feel to Delhi?s fashion. We are aiming to spread across the country in this financial year. As a leader in the fashion jewelry segment we aim to cater to the aspiring audience in tier I, tier-II and III cities.?

Voylla Fashions Pvt Ltd

Fashion jewelry is one of the fastest growing categories in the retail world.

At Voylla, we believe, the finest of jewels need not come with the heftiest of price tags. Designed by our team of exceptional artists and crafted by master craftsmen from around the world, Voylla is all about affordable luxury, exclusive, standout pieces starring in a sumptuous and smooth shopping experience.

Each piece of Voylla jewelry comes with an unparalleled assurance of quality and durability. We create our pieces with utmost care so that you don?t need to spend hours caring for it.
In the last five years, we have made sustained efforts to understand the customer; set up a robust back end supported by technology with an edge and finely detailed conception to production line. This shows in our repertoire of over 35,000 designs on our site, which gets refreshed with almost new 1,000 designs every week. Over 5 lakh customers have patronized us, making us the top jewelry site in the country.

With 210+ stores that were launched in two years and 200 more by next year, we are now all set to come closer to you, with retail stores where you can touch and feel every piece of jewelry before buying them. This is just another step towards providing you a 360-degree, Omni-channel experience.

With a highly competent management team consisting of top business school, fashion and technology institute alumnus and e-retail company veterans, we aim to create a great lifestyle experience for our esteemed customers.

As a young, exciting brand in a dynamic and competitive environment, we have been successful in engaging consumers today who have more choices, more power than ever before. Our collection for men has been a robust contributor to our aggressive growth, and a dedicated men?s line called Dare by Voylla has been launched with Rannvijay Singh being the face of the line. For the more discerning consumer, with an evolved sense of style, we launched Studio Voylla, featuring premium, artistic handcrafted jewellery. Barely a few months old, Studio Voylla is already proving to be a game changer in the segment, with creative collaborations with upcoming and established designers and a repertoire of in house collections inspired by art, craft, culture and architecture. There are more creative and strategic collaborations in the pipeline that are bound to reinforce the brand?s leadership position.

Voylla retails through its website Voylla.com, app and via marketplaces like Flipkart, Amazon and Myntra and offline at select Central Stores. On the offing are collaborations with retail chains such as Pantaloons and Reliance with a target of touching 500 stores across the country by 2018.

In October 2015, Voylla had raised $15 million from the private equity firm Peepul capital and before that had raised two rounds of funds in 2012 and 2013 from Snow Leopard Technology Ventures.