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S-CCI Golden Cruiser Expands Distribution Network Across Siliguri & Nepal

2019-08-21 12:19:18 Automotive


New Delhi 11th August 2017: Automotive Engine Anti-Freeze Coolants & Brake Fluid maker S-CCI Golden Cruiser has launched a major initiative to expand its manufacturing and distribution operations in order to better serve its customers.

As part of its customer-focused initiative, S-CCI Golden Cruiser is expanding its distribution centers across Siliguri, Nepal. However, the company’s primary manufacturing centers and warehouses will remain in India.

Mr. SK Singh, Director at S-CCI Golden-Cruiser India said, “This move will ensure S-CCI Golden-Cruiser’ competitive position in the marketplace, as increasing the inventory will enable quick and easy fulfillment of customers’ orders”.

S-CCI Golden Cruiser has over 150 distributors, and apart from this the company directly sells to some OEMs who further distribute it to their dealerships. It also exports its products to Bangladesh, Nepal. The OEM business contributes to 80 percent while the aftermarket contributes to 20 percent of the company’s revenue.

The largest Manufacturer of Brake fluids & Anti-Freeze Coolants, S-CCI – Golden Cruiser India is the OEM supplier for Anti Freeze Coolants & Brake fluids to various Auto-manufacturers including Maruti Suzuki, Toyota, Honda, Renault Nissan, Komatsu, MAN Trucks, Tata Motors, Force Motors, Bosch among others. The products are also available in the Replacement Markets & Retail Channels including dealers across India.

This joint venture was created with the vision to constantly upgrade the technology of ancillary products and consumables to the international levels.

About S-CCI – Golden Cruiser India
S-CCI India is a joint venture with CCI Corporation, Japan and manufactures Engine Anti-Freeze Coolants, Brake Fluids and other specialty chemicals. A product of contemporary technology from CCI Corporation, Japan, Golden Cruiser is trusted by American, European as well as Japanese automakers for its technological advantages over other products. With over several million kms. of field testing done on different chemical systems, the Golden Cruiser products have had an edge over others for several years in different parts of the world.

CCI was established in 1949, and since then, CCI has been developing high-quality engine Anti-Freeze coolants and brake fluids based on on-going research. CCI Corporation has a 60% market share in Japan and 19% worldwide with manufacturing plants in Japan, USA, UK, China, Taiwan and Thailand. For more information on S-CCI India, please visit

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