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S-CCI Golden Cruiser Deliberates ‘Road Fatalities Caused By Poor Quality Of Brake Fluids’

2019-08-26 01:01:24 Automotive


Automotive Brake Fluid & Engine Anti-Freeze Coolants maker S-CCI Golden Cruiser, held a discussion at its Bhiwadi plant at Alwar, Rajasthan, India, on the increasing cases of road accidents & fatalities often caused by poor quality of brake fluids.

According to The Ministry of Road & Highways Transport Research wing, one serious road accident occurs every minute and 16 people die on Indian roads every hour.” Various factors contribute to this. The most unfortunate thing is that we are not even aware of the precise reason for the road fatalities. It is not just bad roads, inadequately-lit thoroughfares or Drunk-Driving that cause road accidents. Canines and cattle too have become a potential threat for motorists, especially in the suburbs, and in an attempt to avoid cattle in the middle of the road, motorists have to either stop or swerve their vehicles .

While leading the discussion, Mr. S K Singh, Director S-CCI Golden-Cruiser India said, “As there are no available statistics, major problem in these cases is of ineffective braking, which goes largely unnoticed. It has been found in many cases that spurious auto parts and poor quality brake fluids cause accidents and crashes.”

Road accidents in India have earned India a dubious distinction. The World Health Organization’s Global Status Report on Road Safety highlighted, “With over 1,30,000 deaths annually, the country has overtaken China and now has the worst road traffic accident rate worldwide”. According to National Crime Records Bureau, two wheelers account for 25% of total road crash deaths. “Due to lack of public awareness in India on this front, nobody sues for brake failure, as opposed to International Standards. In developed countries auto components/ Brake oil manufacturers are always on their toes to ensure better quality and enhance public safety.” Mr. Singh further stated.

Ineffective braking is not quantified as there are no fixed standards on braking distance since it depends on road conditions, manufacturing of a car, car condition, speed of vehicle among other factors. Brake Fluid is easily one of the most neglected fluids in most vehicles around India. Manufacturers recommend that you change your brake fluid every 2 or 3 years. The Brake Fluid posseses’ life saving qualities yet people often check everything except the brake fluid.

A major reason for ineffective brakes is substandard brake parts and poor quality brake fluids. Problems of Fraud are widely prevalent. “OEM's use high quality brake fluids but, unfortunately the market has many sub-standard brake fluids due to poor regulation. Many dealers unknowingly are selling poor quality brake fluids. There is a pressing need for a strict regulatory body to oversee the functioning in this area. Public awareness regarding brake fluids needs to be encouraged.” concluded Mr. Singh.

About S-CCI – Golden Cruiser India
S-CCI India is a joint venture with CCI Corporation, Japan and manufactures Engine Anti-Freeze Coolants, Brake Fluids and other specialty chemicals. A product of contemporary technology from CCI Corporation, Japan, Golden Cruiser is trusted by American, European as well as Japanese automakers for its technological advantages over other products. With over several million kms. of field testing done on different chemical systems, Golden Cruiser products have had an edge over others for several years in different parts of the world.

CCI was established in 1949, and since then, CCI has been developing high-quality engine Anti-Freeze coolants and brake fluids based on on-going research. CCI Corporation has a 60% market share in Japan and 19% worldwide with manufacturing plants in Japan, USA, UK, China, Taiwan and Thailand. For more information on S-CCI India, please visit

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