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Mahindra’s flagship SUV brands - Bolero & Scorpio - touch new milestones in FY 2010-11

2019-08-03 05:23:01 Automotive


Mahindra’s flagship SUV brands - Bolero & Scorpio - touch new milestones in FY 2010-11
• Bolero becomes the highest selling SUV in India for the 5th consecutive year at 83,121 units
• Scorpio records its highest ever sales since inception at 43,438 units
Mumbai, May 2011: Mahindra & Mahindra Ltd. (M&M Ltd.), a part of the US $11.1 billion Mahindra Group, today announced that its flagship Sports Utility Vehicle (SUV) brands, the Bolero and Scorpio, touched new milestones during FY 2010-11. The Bolero is yet again the highest selling SUV in India for the 5th consecutive year with sales of 83,121 units during FY 2010-11 as against 70,554 units during FY 2009-10, registering a growth of 18%. This is also its highest ever annual sales since inception.
The Scorpio has achieved sales of 43,438 units during FY 2010-11 which are its highest since launch. This is in comparison to 36,463 units during FY 2009-10, a growth of 19%. Further the exports volumes of the Scorpio witnessed a growth of 62%, having stood at 17,138 units in FY 2010 – 11 as compared to 10,567 units in FY 2009-10.
Speaking on this achievement, Mr. Vivek Nayer, Senior Vice-President, Marketing, Automotive Division, M&M Ltd., said, “It is a very proud moment for us, as both the Bolero and the Scorpio have achieved new milestones, which further reaffirm their popularity as brands which are much loved and admired by customers. The fact that both Bolero and Scorpio have topped the SUV/MUV segment in the TNS Total Customer Satisfaction Study in 2009 and 2010 respectively is also a clear validation of this fact”.
Since its launch in August 2000, the Bolero has evolved significantly, incorporating a host of features and aesthetics in line with the changing lifestyle and aspirations of the Indian consumers. Having sold 83,121 vehicles in FY 2010-11, Bolero became the first SUV in India to surpass the 50,000 sales mark for 4 years in a row. The brand’s popularity is also visible in the online space. The Mahindra Bolero community on popular social networking site, Facebook, has almost 1.7 lakh fans sharing and updating their experiences. Bolero has also been associated with popular celebrities such as cricketers Gautam Gambhir and Robin Uthappa who own a Bolero Stinger and a Bolero Special Edition, respectively.
Launched in 2002, the Mighty Muscular Scorpio is one of the most awarded automotive brands in the country and has won three "Car of the Year" awards (BBC World's Wheels, CNBC Autocar, BS Motoring) in its launch year. The journey continued for over 8 years, and through FY 2011 as well, as it edged out most SUVs and scored the highest in the SUV segment as the ‘The Most Appealing Sports Utility Vehicle’ in the J.D.Power Asia Pacific 2010 India APEAL (Automotive Performance, Execution and Layout Study) study. The Scorpio also topped the SUV/MUV category in the TNS Total Customer Satisfaction Study 2010. Further, the Scorpio was ranked highest in the SUV segment, in ‘Best Looks’ & ‘Best Resale Value’ in the HT-MARS Customer Satisfaction Survey 2010.
Known for its inherent tough and rugged ‘Mahindra DNA’, the Scorpio continued to outperform other SUVs in 2008, 2009 and 2010 at the Raid de Himalaya, one of the most grueling rallies in the Indian motorsports calendar.
The magic of the Scorpio is reflected in the array of impromptu fan clubs initiated by customers over the years. The brand is also strongly represented by its customers in the virtual world: from thriving Scorpio communities on the web, to Scorpio owners exchanging notes and sharing online travelogues on blogs and various other forums. Today, its popularity can be gauged by the fact that it is the No.1 Auto Brand on Facebook India and the only Auto Brand in the Top 15 brands of Facebook. Currently, the Scorpio fan base on Facebook has crossed 4.6 lakhs.

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