British brand ILEX London celebrated the first anniversary of its store in the presence of renowned actress Arpita Chatterjee today. The occasion was also befitting to showcase the kaleidoscopic spring/summer range of their leather bags and accessories.
Inspired by the palette of a quintessentially British summer, a blend of bright shades like citrus, mandarin, ocean are elegantly combined with subdued tones of camello, oyster and linen, along with soothing ice. ILEX presents an unrivalled selection of sophisticated leather bags and accessories that are fashionably luxe and cosmopolitan in spirit.
Commenting on the launch, Sunil Bansal, Creative Director, ILEX London said, “I am grateful to the warmth and support I have received from the people of Kolkata. We have been able to cultivate a following here and as we complete one year we hope to continue our legacy and establish ILEX as a brand that best represents the woman of today.’’
Enamoured by the aesthetics, Arpita Chatterjee said, “ILEX’s designs are simple, classic and yet with a modern twist that will complement any outfit and can accentuate one’s personal style. I think a visit to the store is a must for every fashionista in the city.”
An ILEX Elite- membership card was announced at the event which would provide exclusive access to markdowns on each of their purchases, preferred invites to ILEX London fashion walks, wine and cheese evenings at the store and special previews of their latest seasonal collections. Five more stores are expected to be opened all over India in the coming year with continued expansions of its footprint abroad as well.
The ILEX Exclusivity
Encouraging the global trend of functional fashion, these bespoke products are created in the ILEX in-house design studios at the world fashion capitals of Milan and Rome. Each product is a tribute to the master craftsman who has hand-stitched leather into art. From its signature emblem of Holly Leaf to the discerningly designed accessories, ILEX epitomizes all things exclusive, charming, and fashionable.
Summer’15 auctions a premier line of signature range of shoulder bags, totes, handheld hobos, cross-body messengers, party clutches, laptop cases, currency purses and pop-coloured wallets among other accessories. The new ‘Grace’ collection is as stylish as ever with shades of orange, yellow, light grey and black in contrast with beige side panels and sophisticated metal locks.
The ‘Aspen’ range is perfect for a girls’ brunch with beautiful hand stitched detailing while ‘Anya’ is the bag for the woman on the move. Men too can choose from modern satchels, duffle bags and robust laptop bags or soft leather small travel essential cases. All bags represent exclusive luxury and perfect craftsmanship and are destined for longevity.
About The CEO
As Creative Director at ILEX, Sunil is committed to building a brand that exudes integrity and quality while creating opportunities close to home. Choosing to manufacture ILEX in Kolkata has enabled him to seek out some of the best craftsmen in the field, while ensuring that each step of ILEX's evolution is shaped by his personal touch. In his experience, the greatest reward often occurs when one is willing to take a risk. Sunil’s methodical approach has propelled ILEX into a league of its own, spearheading a new vertical for innovation in an ever evolving industry.
About ILEX London
Born in 1993, out of a compelling passion for leather craft, ILEX has grown into a successful and respected global brand with international presence in eight countries with 120 outlets. From opening their first store in the UK, they advanced to continental Europe in Germany and Lithuania and crossing over to Russia. Taking the continental leap, ILEX is present in 10 cities in New Zealand and now in Kolkata, India.
Learn more: www.ilexlondon.com; Follow: www.Facebook.com/IlexLondon Available April onwards in stores, the collection can also be shopped online on the website.
Company :-ILEX London
User :- Pooja Mitra
Phone :-+44 -(0)20-36575680
Url :- ilexlondon.com/