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Puyallup Fair & Events Center Expands Use of ShoWare Ticketing Software

Event, which ranks in the top ten largest fairs in the United States, to use solution as its primary ticketing system for gates, events and attractions

Fresno, CA, December 22, 2010 -- ShoWare by VisionOne, today announced that the Puyallup Fair & Events Center is expanding its use of the ShoWare Complete Ticketing Software to become its primary ticketing system. With the expansion, the Fair will be able to further improve its profitability by gaining more control over its ticketing and creating greater efficiencies in its business.

Situated in Puyallup, 35 miles south of Seattle and 10 miles east of Tacoma, the Puyallup Fair is the largest single attraction held annually in the state of Washington, and continually ranks in the top ten largest fairs in the United States. Started in 1900, the Puyallup Fair is a 17-day statewide event that averages 1.1 million attendees. After a previous attempt at e-ticketing, the Fair implemented ShoWare in September and was pleased with the solution’s ability to handle its complex ticketing requirements immediately and into the future.

"We've tried other e-ticketing solutions in previous years, but we found they were too limited and were preventing us from rolling out our ticketing plans in a larger way," said Amy Russell, Web Manager, Puyallup Fair & Events Center. "ShoWare allowed for overall greater functionality and capabilities in e-ticketing and fits in nicely with our short term and long term objectives."

The Puyallup Fair currently uses ShoWare for online discounts and advance ticket sales, and since the solution's pricing model is highly affordable, it doesn't charge individual ticket fees to its patrons for ride or admission e-tickets. Customer service calls for ticketing went down significantly this year due to the system's user-friendly order process that makes tickets more easily accessible, with print-at-home tickets. Additionally, the Fair used the ShoWare ticketing system for rides and will be adding concert tickets to the mix, which have reserved seating.

"Ticketing is a big challenge for fairs because there is more than one model. In our industry, it's easy get so ingrained in a way of doing things, especially when implementing new things can be costly and time consuming," said Russell. "The ShoWare system is more cost-effective, flexible and robust than anything we’ve ever used before, but it was also user friendly on the administrative side so there wasn't a big learning curve. In the end, our profit margins are greater and we're still able to pass savings along to our customers."

As with most fairs, the Puyallup Fair is a heavy promoter, with complex ticketing needs due to various promotional pricing, bundling and ticket types. ShoWare allows the organization to be in control of its ticketing to respond immediately to changes, such as weather-related issues, new promotions or show cancellations, rather than relying on a third party. By extending ShoWare to manage more of its ticketing, the Puyallup Fair will centralize and streamline its overall process and reporting.

The Puyallup Fair will complete the first phase of the ShoWare expansion in time for its Spring Fair, April 14-17, 2011, and will roll out other parts of ticketing system wide in anticipation of its fair, September 9-25, 2011. The Fair also hopes to extend its ticketing capabilities to the Events Center for shows throughout the year. To learn more about ShoWare, please visit or call 866-215-1026.

About Us:
About ShoWare by VisionOne, Inc.
ShoWare by VisionOne, Inc.was established in 1994 and now has an international presence on three continents. With U.S. offices in California, Nevada, and Maryland as well as international offices in Switzerland, Austria, Chile, Mexico, Argentina, and Brazil; ShoWare™ by VisionOne, Inc. has made a name for itself by providing its customers 100% control of their ticketing system, patron satisfaction and revenue as well as cutting edge technology, superb customer service and the constant desire to evolve with the ticketing industry.
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Marc Gendron
Fresno, CA

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