TAITRA Showcases Taiwan Technology Products At The New Delhi International Airport

TAITRA Showcases Taiwan Technology Products at the New Delhi International Airport
New Delhi: Air passengers departing from the New Delhi international airport during November 10, 2010 ? February 09, 2011 now have a reason to keep themselves engaged, entertained and enhance their knowledge about Taiwanese made ICT products while they await their boarding calls. Taiwan External Trade Development Council (TAITRA), the foremost non-profit trade promotion organization to promote Taiwan?s foreign trade, has taken the initiative to host a ?Taiwan Excellence Experiencing Zone? at Indira Gandhi International Airport.

The ?Taiwan Excellence Experiencing Zone?, which showcases ?reliable, innovative, and worthy? technology products from the leading Taiwan ICT brands, is part of an Integrated Marketing Communication (IMC) campaign from TAITRA, which is an initiative to further boost the international brand image and status of Taiwan and its leading ICT industry across the globe. The campaign is spearheaded by TAITRA for promoting Taiwan Excellence in targeted overseas markets, utilizing B2C and effective B2B sales channels and is supervised by Bureau of Foreign Trade, MOEA, Taiwan.

The zone is currently the single area at the international airport that allows passengers to know more about products that enrich their lifestyles like laptops from ASUS and MSI, and view high-quality pictures on LED screens by BenQ. They can learn about the various activities under this year?s ?Taiwan Excellence Campaign 2010? by logging onto the official website http://www.taiwanexcellence.in/. Facebook fanatics can visit ?Taiwan Excellence India? to view the touching ?Love Story of Excellent Lifestyle? video, or participate in the fun game ?Happy Gifts for Cathy Sharon?.

Paul Chen, Director, TAITRA, Mumbai, India, said ?The new international airport facility in the capital provides an opportunity to connect with Indian as well as international consumers for lifestyle technology products. Our aim is to provide an interesting and engaging platform to familiarize and educate audience here on Taiwan Excellence, which represents Taiwan?s ingenuity in product and technological innovation. He further added, ?We believe that with the increase in air travel and traffic, passengers are spending more time at airports and hence we seek to enrich their travel experience/lifestyle then by launching this Experiencing Zone, which echoes consistently with our campaign slogan ?Excellent Lifestyles?.

About Taiwan Excellence
Taiwan Excellence, delivered by the Ministry of Economic Affairs (MOEA) and the Taiwan External Trade Development Council (TAITRA), holds the highest honor to outstanding innovation in design and manufacture of world class, cutting edge technology products that epitomize innovalue(Innovation + Value). The Taiwan Excellence Awards products are designated with the red interwoven arc symbol of Taiwan Excellence, which is the mark of product distinction and superior quality.

Bureau of Foreign Trade (BOFT)
BOFT, officially established under the Ministry of Economic Affairs (MOEA) on January 1st, 1969, is responsible for drafting Taiwan's international trade policies and managing trade related activities. Over the past few decades, BOFT's role and position have undergone continual adjustments to meet the needs of the shifting international economic and trade environment.

About Taiwan External Trade Development Council (TAITRA)
TAITRA, founded in 1970 to help promote foreign trade, is the foremost non-profit trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwan businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets.

Company :-TAITRA