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Consumers Now Control Consumer Buying Behavior

In the age of high-powered social media, tech-savvy consumers are no longer easily moved by the over-zealous, exhaustive advertising done by goods-manufacturers. Today’s consumer wants to get the greatest bang for their buck with every purchase.

According to the President of Gold Standard LLC: Noel Green, at the wake of the late-2000s economic downturn, the American populace is much wiser about how it spends money. “They do not trust the advice of sales agents anymore,” Green said. “People want to know what others, who have purchased various products, think of the products before they commit to buy them.” The findings are gleaned from the “Global Online Consumer Survey” by Nielsen, which indicates that 70% of consumers are more likely to trust consumer opinion in decision-making processes than traditional forms of advertising.

So, why are retailers and manufacturers, alike, not harnessing the power of consumer reviews to boost their sales?

Retailers are not realizing the efficacy of consumer reviews on their bottom-lines and the same is true for manufacturers. Maybe it is because they do not understand the potential of consumer reviews. Retailers and goods-manufacturers need to “wake up” and realize they are falling behind and profits are suffering because of it. According to Lauren Hicks at, “it is clear that ratings and reviews have become the standard for companies to stay competitive….” She went on to say, “Truthfully, if you are not utilizing reviews you are already behind.” Retailers and Goods-Manufacturers need to give ear to the services of Gold Standard LLC, where they understand and have the solution to harnessing the power consumer reviews can have on a company’s sales. With their CR Advantage strategy, they discover what customers love about a brand, quantify that information, and put it where consumers make their purchase decisions: the store aisle. If you have investigated the depth of their services, you owe to your company to do so!

Gold Standard LLC is a budding, Chicago-based, marketing intelligence firm that enables retailers and goods-manufacturers to harness the power of consumer reviews, with a 3-phase system, by empowering, enhancing, and transforming sales.

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If you'd like more information about this topic, or to schedule an interview with Noel Green, please call Noel Green at 616/634-2708 or e-mail him at

Contact Information

  • Name: Noel Green

    Company: Gold Standard LLC

    Telphone: 1-616-6342708 , 616-6342708

    Address: P.O. Box 1516, Harvey, IL, 60426