AAA has welcomed a report into Richard Branson’s impact investing efforts.

Boston, MA, August 08, 2012 - Alternative Asset Analysis (AAA) has welcomed a report into Richard Branson’s impact investing efforts. The article, published by Marketwatch.com, talks about how Virgin boss, Richard Branson, has taken a huge interest in impact investing and has launched Virgin Unite to try to help boost its popularity among regular investors.

The celebrity ambassador for social enterprise investment recently held a promotional shark-swimming activity in Cancun, which attempted to promote small businesses such as the shark-swimming trips that help to raise eco-awareness. The trips illustrated how investors can help small social enterprises and family business in developing countries to thrive, according to AAA. "They help communities and local environments to flourish, while investors start to see returns on their investment when the small businesses begin to grow and pay back loans," explained AAA's partner Anthony Johnson.

Richard Branson recently published a book called Screw Business As Usual. He stated, “I have written this book for those who, at the same time as wanting to develop a business and make a living, also want to do more to help people and the planet.

“It’s a vibrant sea change from the way business was always done, when financial profit alone was the driving force.” The book is intended to back up the work of Virgin Unite, which is a non-profit organization intended to help guide investors towards suitable social enterprise that need investment.

Jean Oelwang, the CEO of the organization, explained, “We basically look at ways philanthropy and charity can play a role in kickstarting new markets.”

AAA, an advocate of alternative and impact investing, supports many kinds of ethical investment, including timberland investment. Mr Johnson, explained, “Investing in sustainable forestry land through organizations like Greenwood Management, for example, can help to reduce deforestation by providing alternatives to illegally sourced timber. Greenwood Management runs plantations on non-native trees species in Brazil and Canada.