VW is intent on becoming the world's largest auto manufacturer. To achieve this lofty goal, the company needs to sell a whole lot more in the United States. The company plans to triple annual U.S. sales of VW, Audi and Bentley models to 1 million units annually by 2018 as part CEO Martin Winterkorn's drive to overtake Toyota Motor Corp. and General Motors Co. and become the world's largest automaker. Based on the VW brand's 2009 sales (213,454), volume in the US will almost quadruple: By 2018, VW wants to sell 800,000. 800, 000 is a heck of a lot of cars for VW. Especially considering that VW's biggest volume year in recent memory was 2001, when it sold 355,648 units (in the 1970′s VW did sell roughly 500,000 units). Many industry experts have questioned the wisdom and even the possibility that VW might sell 800,000 units in the US. Volkswagen believes that it can sell 800,000 cars in the US by specifically developing vehicles to meet Americans' tastes: VW has concluded that price-sensitive U.S. consumers simply aren't willing to pay for the extras found in a mass-market European sedan.
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