ALLENTOWN, PA – For years, attorneys Gladys Wiles and Jerry Snyder have been helping their clients understand their rights. But they knew there were people out there they weren’t reaching.
“One of the challenges we were seeing was that a lot of people did not know their rights,” Wiles said. “We knew we had to find a way to be advocates for our clients and also a resource for everyone who had questions about the law.”
So the firm approached DAY Vision Marketing, a Lehigh Valley web marketing firm with a decade-long record of innovation and creativity, to design and launch a site that would be as powerful as it was easy to use.
The new site, snyderwileslaw.com, combines a strong presentation of information about the firm and its partners with a constant feed of articles, resources and posts generated by Snyder & Wiles. So the site is a place to find a personal injury attorney, it’s also a place to learn about basic legal questions people and businesses face every day, like what to do when an employee trashes you on Facebook, or whether you need a will.
The site even feeds questions that Wiles answers on Avvo, an online legal advice platform, giving visitors answers to questions asked by other people just like them.
Built on DAY Vision’s proprietary Daylight CMS platform, snyderwiles.com gives the partners an easy way to update content, post new articles, and respond to inquiries. DAY Vision President Danny Youssef and his staff spent ten years developing the platform to help businesses like Snyder & Wiles.
“We knew Snyder and Wiles needed something beyond a basic informational site,” said Youssef. “We created a site that lets them leverage their greatest strength – which is the way they interact with their clients and the way they are able to help people in need.”
DAY Vision and Snyder & Wiles combined the launch with a focused SEO effort, building the parts of the firm’s business that required a more active engagement effort. Within one month, S&W was already ranking for “Allentown personal injury attorney
“Often, people who are injured at work are so busy trying to get healthy and take care of themselves that they do not even stop to ask whether their injury was preventable,” Snyder said.
About Snyder & Wiles, P.C.
Integrating a number of areas within the law, Snyder & Wiles attorneys in Allentown, PA
provide strategies that address future concerns and issues, as well as work to resolve today's problems. As lawyers in Allentown, Pa
, we strive to help you establish a legally sound financial plan that protects your assets, business or personal injury award and allows you to change and respond to it on your own terms.
About DAY Vision Marketing
In business in the Lehigh Valley since 2003, DAY Vision specializes in website development, e-commerce and online marketing. Their sites use the Daylight proprietary content management system and e-commerce platform to help businesses across the country optimize their e-business opportunities. They have worked with businesses such as The Burger Shack, Lehigh Valley Academy, American Home Medical, as well as Daisy Cakes, featured on the hit ABC show Shark Tank - http://www.snyderwileslaw.com/