Surrey based marketing design agency, Liven Creative have recently completed the creation of an effective, engaging brand for leading employee benefit providers, Fair Care. Liven have worked with Fair Care for a number of years and have been involved in everything, from a brand refresh through to day-to-day handling of brochure and poster requests. The design agency undertook a brand refresh to increase Fair Share’s corporate reputation and strategic position within the employee benefit market place.
This involved a variety of elements, consisting of the identity, stationery, advertising, literature, eShots and website. The new identity creates a solid foundation for the company going forward. Fair Care’s original identity needed to be refreshed and modernised to help the company reach the next level. Liven’s expert team created bespoke typography based on the typeface Avant Garde, which conveys a strong look and feel but still looks friendly and inviting: a key requirement from the outset.
Liven also created a quarterly newsletter which follows a clean approach with a no nonsense structure for the heading, sub heads and copy. Wherever possible, Liven highlighted key messages from the article to draw the reader’s attention. Towards the end of the newsletter, the team integrated a white paper which communicates the pension reform in detail, highlighting not only Fair Care
’s experience but also their services within that sector. Liven continues to work closely with Fair Care to make sure they stay one step ahead of their competitors through the use of their innovative and unique marketing and design services which get results.
As a marketing, design and branding agency, Liven provide a wide range of services, including digital advertising, social and email marketing, brand creation and development, photography and copywriting. They also offer print services such as brochures, annual reports and corporate stationary. Liven Creative are located in Woking, Surrey. For an engaging, positive and successful branding project, visit their website today.
4 Abbey Road, Horsell, Woking