International Study reveals that Parachute Advansed users have the World’s Best Hair
Deepika Padukone shares the glory of the World’s Best Hair Sash as the face of the campaign!

A recent international hair research which studied various hair types across the world has found that Indian hair oiled with Parachute Advansed Hair Oil is significantly superior when compared to other hair types. Indian hair oiled with Parachute Advansed Hair Oil was found to be stronger, thicker, longer, softer and less damaged when compared to other hair types, making it the World’s Best Hair.
Deepika Padukone, who was part of the brand back in 2007, is back to the Parachute Advansed family as the face of the World’s Best Hair campaign. To celebrate the title, Deepika was seen at a recent event, passing on the World’s Best Hair Sash to all other Parachute Advansed users who have great, gorgeous hair.

While passing on the Sash, Deepika said, “It’s been a moment of great pride for me to go through a recent international hair research, which has found that Parachute Advansed users have the World’s Best Hair. I’m really proud to receive the World’s Best Hair title and what makes it even more special is that I can share it with all the beautiful women of India who use Parachute Advansed. So congrats to all of us, after all, we have the World’s Best Hair!”

After examining the cross sectional areas of different types of hair, scientists have concluded that Indian hair oiled with Parachute Advansed Hair Oil was thicker with statistically superior fibre properties, indicating that it is much stronger than other hair types. As Parachute Advansed Hair Oil penetrates deep into the hair shaft, it also helps in reducing the loss of valuable hair protein thereby protecting hair against damage, allowing it to grow longer. This is extremely relevant for the urban women of today, as their hair does go through a lot more damage with pollution, heat and excessive styling. Parachute Advansed Hair Oil also helps align the hair cuticles as well, so it feels soft to touch and healthier to look at, enhancing the overall quality and healthy quotient of the hair.
The research results come as great news for all Parachute Advansed users including Deepika as their tresses have been found to be the World’s Best Hair. These women of today are definitely leading the way on how to get beautiful and healthy hair, with a little help from their best kept beauty secret- Parachute Advansed Hair Oil.
The World’s Best Hair campaign also urges everyone to pass on the World’s Best hair compliment to all those in your life who have great, gorgeous hair. So now you can also pass on the compliment to lakhs of Parachute Advansed Users at www.facebook.com/ParachuteAdvansed.




For further information, please contact:
Atul Malikram
9827092823