Social Media Expert Jim Durbin Offers Tactical Approach to Building Sales with LinkedIn.
NOVATO, Calif. (June 6, 2011) -- Social selling is the new sales approach that is yielding incredible results, and LinkedIn is the best resource for social selling with continually updated information about your clients and prospects. In the next session of Experts Connection for Business, “Social Sales: Driving New Revenue Through Linkedin,” social media specialist Jim Durbin will demonstrate how to use LinkedIn to find clients, assess their needs, and interact with them in a way that turns connections into revenue. The webinar is scheduled for 4:00 to 5:30 ET (1:00 to 2:30 PT) on Tuesday, June 26 and is archived online for registrants to access after the presentation. The Experts Connection webinar series is sponsored by NETSHARE® (http://www.netshare.com).
Social selling offers professionals an edge, providing a fast way to develop new business relationships and expand your client list. LinkedIn escalates social selling by providing a central forum where you can find clients, assess their needs, and contact them directly to present a solution. Using insight from LinkedIn you can quickly understand your clients’ needs before you contact them, which is a real competitive advantage and shortens the sales cycle. However, to use LinkedIn effectively, you need to be able to mine the data repository to reveal the hidden knowledge that turns good salespeople into great salespeople.
In this 90-minute webinar, Durbin will show you how to:
- Use LinkedIn profiles to find direct phone numbers and contact information;
- Identify revenue opportunities from former employees and competitors;
- Use Social CRM to track decision-makers and executives through their social connections;
- Connect with prospects, including how to use three sample messages that generate responses from connections;
- Develop “before and after” strategies for the sales presentation; and
- Optimize search and profile techniques to boost your personal profile.
“In the past 18 months, LinkedIn has become one of the biggest companies in corporate employment, with the largest database of self-selected professionals on the planet,” said Katherine Simmons, CEO of NETSHARE and host of the Experts Connection webinar series. “When used properly it, can be the sales professional’s most powerful tool. Jim is intimately familiar with LinkedIn and understands how to use it to reach new clients and prospects, which will make this webinar invaluable for any professional looking to expand his or her client network.”
The Experts Connection webinar series allows business professionals to connect with experts in a wide range of areas, gathering information about business-critical topics presented with an eye toward the practical, not just the theoretical. Experts Connections recruits the most knowledgeable specialists to address problems facing small companies, multi-national corporations, B2B, B2C; businesses of any size serving any market. The cost of the seminar is $100, and access is provided via web and telephone. A web archive also is available for registrants. For more information, visit the Experts Connection online at http://www.experts-connection.com/business.aspx.
About James Durbin:
Jim Durbin is vice president of social media for Brandstorming Interactive, a B2B marketing firm. As well as being a blogger and business owner, Jim shares his expertise as a frequent speaker on topics such as CRM, online marketing, and harnessing the social enterprise. Before he started one of the first social media companies in 2006, Jim was a top performer as a sales executive for a national staffing firm. He is a graduate of Washington and Lee University and lives in Dallas.
NETSHARE (http://www.netshare.com) is a confidential, membership based organization dedicated to providing executives across all disciplines and industries with quality $100K plus job lists. NETSHARE also offers networking opportunities and a community of peers for the exchange of strategic information related to job search, professional development and best practices. NETSHARE has been recognized by Fortune and Forbes magazines as the best online destination for executive positions.
Woolf Media & Marketing