On the occasion of the World Milk Day, Reliance Dairy Foods Limited (RDFL) announces the launch of the 90 Day Awareness Campaign which aims at educating the consumers & producers on different aspects of milk production.
The company also launched a promotional offer for its consumers where every consumers buying 1 liter of milk will get 200 ml of Chaach (buttermilk) free. The offer is valid at Reliance Retail Stores in NCR. Carrying on with the celebrations of the World Milk Day Reliance Dairy will charge Rs 2 less for milk purchased at any Reliance Retail stores across the country from 1-3 June.
Commenting on the initiative Dr. Harsev Singh, CEO, Reliance Dairy Foods limited, stated “We are pleased to launch this campaign and continue our interactions with consumers and producers. The World Milk Day provides an opportunity to focus attention on milk and to organize activities connected with milk and the milk industry.”
RDFL’s awareness campaign would have two key pillars namely:
- Awareness about “Milk Procurement” that would strengthen backward linkages with producer
- Awareness about the “Milk Marketing” that would reinforce forward linkage with consumer.
Key points covered under each pillars of awareness campaign would include:
- Milk Procurement
o Remuneration prices to farmers
o Latest technology at village level for transparency in testing and weighment
o Sure and secured timely milk payments
o Assured lifting & direct buying of milk from the farmers throughout the year
o Employment opportunity for rural youths
o Providing technical inputs at most competitive prices e.g. cattle feed, productivity enhancement feed supplements, cattle insurance, cattle loans etc.
o Sale of other milk products through VSP’s to supplement farmer’s income.
- Milk Marketing
o Quality aspect of milk reaching the consumers - procured directly from local farmers, processed under hygienic conditions and undergone strict quality assurance checks. .
o Milk made available to consumers by quick chilling in shortest possible time after milking.
o Assured Safe milk for children and entire family.
o Available in all variants and packaging sizes.
o Easily available at nearest Reliance Store as well as with the nearest milk dealer
o Timely supplies of stocks in trade.
o Good range of Products such as Dahi, Chhach Lassi, Paneer and Ghee in addition to liquid milk.
Since the first World Milk Day was held in 2001, many countries across the world have participated in the celebrations of World Milk Day. Milk is a near perfect food source loaded with nine essential nutrients needed daily to keep bodies healthy and strong.
ABOUT RELIANCE DAIRY FOODS LIMITED (RDFL)
The Reliance Dairy Foods Limited (RDFL) business was launched to ensure regular supply of superior quality milk & milk products to its consumers through its retail outlets by establishing direct link with the milk producers in the villages. The Company presently operates in Andhra Pradesh, Haryana, Tamil Nadu, Maharashtra, Delhi, Punjab, and Rajasthan
The range of products in the RDFL portfolio include Dairy Life Milk, Dairy Life Paneer (cottage cheese), Dairy Life Dahi(yogurt), Ghee (clarified butter) - Dairy Life Ghee( premium Buffalo Ghee) , Dairy Pure Ghee (Buffalo Ghee) , Dairy Pure Cow Ghee and Chaach (Butter Milk).